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Eastern Great Lakes Chapter ACP, Greater Rochester Chamber of Commerce and Firestorm: Why Business Intelligence Makes You So Dumb

May 12, 2016 @ 9:00 am - 9:45 pm EDT

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You must register via GoToWebinar for this event at this URL: https://attendee.gotowebinar.com/register/1784172393370238733

Powerful technology provides powerful data – big data. More numbers, more detail and more metrics can complicate critical decision making in a crisis if misunderstood. More critical, are the snap decisions made without contextual analysis of information. When monitoring for risk, simplifying complex data is imperative.

Don’t be data smart and decision dumb. Crisis Coach Register

Join Karen Masullo, Firestorm Executive Vice President of Business Intelligence and Michael C. Redmond, EGLACP President, Redmond Worldwide as we explore the concept that value of data is not the data itself – it’s what you do with the data. For intelligence to be useful you first need to establish why the intelligence is needed, what the intelligence criteria is based upon, and then put that intelligence into context.

About Firestorm:

Firestorm® is America’s Crisis Coach®. Since 2005, Firestorm has assisted clients in transforming crisis into value. The Firestorm PREDICT.PLAN.PERFORM.® methodology combines best-practice consulting with proven crisis management expertise, empowering clients to manage risk and crisis.

Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, communicable illness/pandemic planning, predictive intelligence and every preparedness initiative.

Firestorm has worked with hundreds of schools to keep tens of thousands of students safer. Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings, and more recently to Littleton, CO, Roswell, NM and Jefferson County School District in Colorado (location of Columbine) among others.

You must register via GoToWebinar for this event at this URL: https://attendee.gotowebinar.com/register/1784172393370238733

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May 12, 2016
9:00 am - 9:45 pm
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Firestorm Team


Online Webinar



Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.