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EAF Human Resources Briefing and Annual Meeting

October 28, 2016 @ 8:00 am - 12:30 pm EDT

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Firestorm President/COO and Co-Founder, Jim Satterfield will be conducting an exercise at this year’s Employers Association Forum (EAF) Human Resources Briefing and Annual Meeting. The exercise will be held on October 28 from 11 a.m. – 12:30 p.m. Jim will be co-presenting the hands-on exercise, Every Crisis is a Human Crisis, with Cassie Shurr  of R3 Continuum.

Learn more about the annual meeting.


Every Crisis is a Human Crisis. While this phrase focuses the impacts of disasters, crises, and violence on people, it also applies to understanding the likelihood and immediacy of events. During a crisis, seconds count.  Actions and words matter. Organizations feel an overwhelming compulsion to act and speak.  Very often, these initial inclinations are wrong, and result in additional exposure and liability. When you are at the center of a crisis, your visibility exposure is increased. What you say and do becomes critical. If you do not have visibility into what others are saying, your exposure increases.

Whether violence or cyber-bullying, there are warning signs and indicators. Missing recognition of behaviors of concern or failing to listen to what is being said empowers escalation to violence. Knowing before the gun comes to work is a critical intelligence planning responsibility for every organization. The earlier a problem is detected, the less impact it will have.

It should be the aim of every company to create a culture where safety from violence is a common goal of both employees and leadership.  To achieve such a culture, warning signs must be recognized and understood; everyone must know how to report behaviors of concern; there must be procedures in place to investigate when there are concerns; and trained employees must know when to conduct a behavioral risk assessment and have the necessary resources in place to do so.

About the Presenters

Cassie Shurr, LCSW and Workplace Violence Coordinator of R3 Continuum

Cassie Shurr, LCSW and Workplace Violence Coordinator of R3 Continuum

Cassie Shurr, LCSW is a licensed clinical social worker with over 10 years of experience in the behavioral health field.  Her focus has been in the areas of threat assessment and management, fitness for duty, corporate crisis management and response, victims’ services, and substance abuse treatment.

Cassie currently serves as workplace violence services coordinator at R3 Continuum, overseeing the day to day clinical operations of their threat of violence and workplace violence programs. Cassie was also instrumental in the development of the R3 executive concierge services.

Prior to her role at R3 Continuum, Cassie served as a crisis coordinator for Supportive Solutions, Inc., coordinating all major crises including the Boston Marathon bombing, the shootings at Sandy Hook, Hurricane Sandy, and many others.  She also has prior experience in the areas of substance abuse and  motivational interviewing, case management, and victim advocacy.  Cassie holds a BA in psychology from Chatham College and a Master’s in Social Work from University of Pittsburgh.



Jim Satterfield Firestorm President and COO

Jim Satterfield Firestorm President and COO

James (Jim) W. Satterfield is the President/COO and co-founder of Firestorm®. Jim is a nationally recognized expert, keynote speaker and author on crisis management, threat assessment, disaster preparedness and business continuity planning. He has experience as President, CEO and COO of various public and private companies in business continuity, communications, crisis management, environmental, insurance, reinsurance, risk management and technology. Jim has extensive expertise in the identification and quantification of risk.

Jim has led in the development of national standards for risk management, environmental risk and environmental due diligence. He has spoken to hundreds of groups on risk management, crisis management, governance, disaster planning and preparedness.

Jim’s analysis and experience in working with thousands of businesses has led to the creation of the Firestorm PREDICT.PLAN.PERFORM.® methodology, the foundation of all Firestorm programs, services and initiatives. Jim emphasizes promoting and enforcing a culture of preparedness to protect an organization’s assets, brand/reputation, revenues and enterprise value.

Jim led the Firestorm team that provided the crisis and media management support at Virginia Tech in response to the shootings, as well as hundreds of other client crisis engagements. Jim’s philosophy is that “Every crisis is a human crisis.” He co-authored Disaster Ready People For A Disaster Ready America.

About EAF

Employers Association Forum, Inc. (EAF) is a non-profit corporate member-based association dedicated to serving the business and HR community with world-class HR Tools, Hotlines, Legal Compliance, News, Trends, Surveys and Economic data, Benefits, Insurance and Risk Management, as well as Training, Consulting and Organizational & Leadership Development.

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October 28, 2016
8:00 am - 12:30 pm EDT
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Employers Association Forum


Lake Mary Events Center
260 N. Country Club Road
Lake Mary, FL 32746 United States
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Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.