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DRJ Fall World 2017

September 17, 2017 @ 8:00 am - September 20, 2017 @ 5:00 pm EDT

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The DRJ Fall World 2017 will be held in Phoenix, Arizona from September 17-20. The four-day event is the world’s largest business continuity show and features keynote speakers, workshops and exhibits.

Register early for the conference.

Firestorm CEO/President and Co-Founder, Jim Satterfield will be presenting at the conference in addition to hosting Firestorm booth #606. Visit our booth, bring your crisis plans and discuss all things crisis with our experts.

Sunday, September 17 Workshop Session 4: 1:00 p.m.-3:30 p.m.

Open Source Intelligence – How Do You Know What You Don’t Know?

One of the top three failures in a disaster or risk is the failure to monitor all threats and risks. The majority of companies today do not have a formal Threat Intelligence Program in place. There is not a specific plan with dedicated resources and tools in place. Many companies have portions of the solution, but lack a formal integrated solution. Where do you start? What are the essential components of an Intelligence Network?Register Webinar Image

Attendees will:
• Receive a plan
• Learn outsource-intelligence strategies and tools
• Design their own intelligence network based on their specific Risk and Vulnerability Profile.

Tuesday, September 19 Breakout Track 5 – Session 4: 9:30 a.m.-10:30 a.m.

Crisis Index™ – Is This Event an Incident or a Crisis? How significant is the Crisis? What are the Impacts? How widespread are the implications? Is the Crisis Escalating or Declining?

Jim Satterfield – Firestorm CEO/President and Co-Founder

The Firestorm Crisis Index provides a uniform evaluation to compare crises and evaluate appropriate actions and communications needed.  In the rush to communicate, errors are made, and exposures increase. Understanding the reach, context, and acceleration of social and traditional media perceptions in a crisis empowers management to guide decisions and crisis communications. Crisis Index algorithm addresses three dimensions quantitatively. The three dimensions are: Outrage (Shocking, Offensive, Despicable, Shameful, Crazy, Beyond Belief, & Extreme); Fault (Responsibility, Culpability, Accountability, & Liability); and Fear (Panic, Alarm, Terror, Dread, Anxiety, Horror, Concern, & Worry).

Attendees will:
•  Learn the key crisis questions and strategy actions
•  Develop crisis messages
•  Experience decisions actions, and communications in a crisis scenario


Tuesday, September 19 Workshop Session 4 – 3-5:30 p.m.

Firestorm Expert Council Member, Dr. Robert C. Chandler will be presenting a session entitled: Superhero Leadership: A Crisis Leadership Development Workshop

Leadership is the most influential and critical element of successfully managing a contingency or crisis. Effective leaders have the necessary knowledge, skills and abilities to inspire and impact others. A good leader understands the core mission and objectives, and has the skills that enable them to perform at high levels of effectiveness. A Super leader turns a challenging situation into an opportunity. Many employees including executives and managers remain under-prepared to function as super leaders during crisis situations. This interactive learning workshop focuses on “Superhero Leadership” knowledge, skills and abilities. The workshop will cover topics such as:

  • Review the traits, characteristics of superhero leadership
  • Reflection and self-assessment processes
  • Identify key areas for improvement in superhero leadership skills and abilities
  • Create a personalized superhero leadership road map to more effective leadership skills
  • Applications to develop ability to recognize and critically evaluate superhero leadership in action.
  • Superhero leadership case studies for analysis and discussion

Superhero leaders are defined by their abilities and actions, not their titles or positions. Are you ready to be a Superhero Leader? Join us for this short workshop and devote yourself to start the process to develop your own superhero leadership strengths. Outcome objectives of the Superhero Leadership workshop include:

  • Knowledge of the Superhero Leadership KSAs
  • Superhero Leadership Self-Assessment Activity
  • Personalized Leadership Skills Formation ActionPlan Creation
  • Leadership Case Study Analysis and Discussion Experience

Wednesday, September 20 General Session 4: 8:15 a.m. – 9:15 a.m.

The Risk Perception vs. Risk Reality Gap: Why What We Think We Know is Often Wrong and What We’re (Not) Doing About it

Dr. Chandler will be presenting a  second session on Wednesday, September 20 from 8:15-9:15 a.m.

Dr. Robert C. Chandler

About the Session:

Disaster preparedness requires an assessment of risks, consequences and potential impacts from dangers and threatening circumstances. However, when it comes to perceiving risks, threats and dangers people often get things “wrong” – at least when perceptions of risks are compared to rational and empirical assessments of actual dangers. People tend to exaggerate some risks while disregarding others. This session calls us to recognize that the powerful subconscious system of risk perception that helps humans gauge and respond to dangers, works sometimes, but can sometimes lead us to make mistakes that can result in failures to prepare, respond, behave appropriately or even to behave in ways to make the situation worse. With increased self-awareness we may be able to improve our risk perception performance and thereby enhance our decisions and planning for disaster mitigation and preparedness.

About Robert Chandler
Robert Chandler, Ph.D. is an internationally recognized expert on multiple aspects of communication and human interaction in specialized contexts. He currently holds an academic appointment as a professor at Lipscomb University.

About DRJ FallWorld

DRJ is the largest event dedicated to business continuity, since 1987. Learn more about the conference.


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September 17, 2017 @ 8:00 am EDT
September 20, 2017 @ 5:00 pm EDT
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Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.