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DRJ Fall World 2017

September 17 @ 8:00 am - September 20 @ 5:00 pm EDT

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The DRJ Fall World 2017 will be held in Phoenix, Arizona from September 17-20. The four-day event is the world’s largest business continuity show and features keynote speakers, workshops and exhibits.

Register early for the conference.

Firestorm CEO/President and Co-Founder, Jim Satterfield will be presenting at the conference in addition to hosting Firestorm booth #606. Visit our booth, bring your crisis plans and discuss all things crisis with our experts.

Sunday Workshop Session 4: 1:00 p.m.-3:30 p.m.

Open Source Intelligence – How Do You Know What You Don’t Know?

One of the top three failures in a disaster or risk is the failure to monitor all threats and risks. The majority of companies today do not have a formal Threat Intelligence Program in place. There is not a specific plan with dedicated resources and tools in place. Many companies have portions of the solution, but lack a formal integrated solution. Where do you start? What are the essential components of an Intelligence Network?

Attendees will:
• Receive a plan
• Learn outsource-intelligence strategies and tools
• Design their own intelligence network based on their specific Risk and Vulnerability Profile.

Breakout Track 5 – Session 4: 9:30 a.m.-10:30 a.m.

Crisis Index™ – Is This Event an Incident or a Crisis? How significant is the Crisis? What are the Impacts? How widespread are the implication

Jim Satterfield Firestorm President and COO

Jim Satterfield Firestorm CEO, President and Co-Founder

s? Is the Crisis Escalating or Declining?

The Firestorm Crisis Index provides a uniform evaluation to compare crises and evaluate appropriate actions and communications needed.  In the rush to communicate, errors are made, and exposures increase. Understanding the reach, context, and acceleration of social and traditional media perceptions in a crisis empowers management to guide decisions and crisis communications. Crisis Index algorithm addresses three dimensions quantitatively. The three dimensions are: Outrage (Shocking, Offensive, Despicable, Shameful, Crazy, Beyond Belief, & Extreme); Fault (Responsibility, Culpability, Accountability, & Liability); and Fear (Panic, Alarm, Terror, Dread, Anxiety, Horror, Concern, & Worry).

Attendees will:
•  Learn the key crisis questions and strategy actions
•  Develop crisis messages
•  Experience decisions actions, and communications in a crisis scenario

Post Conference Course

Workplace Violence Prevention (WPV) Training and PlanRegister Webinar Image
Development – What do you do?
Wed., September 20, 1:30 p.m. – 5:00 p.m.
Thurs., September 21, 8:30 a.m. – 4:30 p.m.
$995 per person

Presenter: Jim Satterfield

Learn from the best.

Attendees will develop a WPV Behavioral Risk Threat Assessment Program. Every crisis is a human crisis. While Firestorm® uses this  phrase to focus the impacts of disasters, crises, and violence on people, it also applies to understanding the likelihood and immediacy of events. Whether violence or cyber-bullying, there are warning signs and indicators. Missing recognition of behaviors of concern or failing to listen to what is being said empowers escalation to violence. Knowing before the gun comes to work is a critical intelligence planning responsibility for every company. The earlier a problem is detected, the less impact it will have.

General Session 4: 8:15 a.m. – 9:15 a.m.

The Risk Perception vs. Risk Reality Gap: Why What We Think We Know is Often Wrong and What We’re (Not) Doing About it

Firestorm Expert Council Member, Dr. Robert C. Chandler will be presenting a session on Wednesday, September 20 from 8:15-9:15 a.m.

Dr. Robert C. Chandler

About the Session:

Disaster preparedness requires an assessment of risks, consequences and potential impacts from dangers and threatening circumstances. However, when it comes to perceiving risks, threats and dangers people often get things “wrong” – at least when perceptions of risks are compared to rational and empirical assessments of actual dangers. People tend to exaggerate some risks while disregarding others. This session calls us to recognize that the powerful subconscious system of risk perception that helps humans gauge and respond to dangers, works sometimes, but can sometimes lead us to make mistakes that can result in failures to prepare, respond, behave appropriately or even to behave in ways to make the situation worse. With increased self-awareness we may be able to improve our risk perception performance and thereby enhance our decisions and planning for disaster mitigation and preparedness.

About Robert Chandler
Robert Chandler, Ph.D. is an internationally recognized expert on multiple aspects of communication and human interaction in specialized contexts. He currently holds an academic appointment as a professor at Lipscomb University.

About DRJ FallWorld

DRJ is the largest event dedicated to business continuity, since 1987. Learn more about the conference.


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September 17 @ 8:00 am
September 20 @ 5:00 pm
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Disaster Recovery Journal


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