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Firestorm Presents – Creating a Crisis Communication Roadmap (For EDU)

September 13, 2018 @ 1:00 pm - 1:45 pm EDT

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All schools are vulnerable to crises. Crises, however, are not always unavoidable. Mapping how to communicate to stakeholders after a tragedy or incident cannot be overlooked.

A key step in effective crisis communications planning is to develop clear and concise messages that address questions and concerns. One of the most powerful tools for preparing these statements is through message mapping.Reserve your seat button

A message map is a set of pre-written statements that form a roadmap to manage communication during a crisis.

Listen in on a message map conversation with Firestorm Chief Marketing and Technology Officer, Karen Masullo, and Ohio Northern University Assistant Professor of Public Relations, Dr. Kathie Fleck, APR. In this webinar, they will discuss how to develop and deploy a series of message maps when your organization suffers a crisis. They will review how to return to the three key home bases:

  • We will not be defined by this event
  • We will invent the future
  • We will embrace those impacted by the event

You must register via this link: https://attendee.gotowebinar.com/register/1691953073012271875

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Firestorm Team


Online Webinar



Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.