All schools are vulnerable to crises. Crises, however, are not always unavoidable. Mapping how to communicate to stakeholders after a tragedy or incident cannot be overlooked.
A key step in effective crisis communications planning is to develop clear and concise messages that address questions and concerns. One of the most powerful tools for preparing these statements is through message mapping.
A message map is a set of pre-written statements that form a roadmap to manage communication during a crisis.
Listen in on a message map conversation with Firestorm Chief Marketing and Technology Officer, Karen Masullo, and Ohio Northern University Assistant Professor of Public Relations, Dr. Kathie Fleck, APR. In this webinar, they will discuss how to develop and deploy a series of message maps when your organization suffers a crisis. They will review how to return to the three key home bases:
- We will not be defined by this event
- We will invent the future
- We will embrace those impacted by the event