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Firestorm Presents – Creating a Crisis Communication Roadmap (For EDU)

September 13 @ 1:00 pm - 1:45 pm EDT

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All schools are vulnerable to crises. Crises, however, are not always unavoidable. Mapping how to communicate to stakeholders after a tragedy or incident cannot be overlooked.

A key step in effective crisis communications planning is to develop clear and concise messages that address questions and concerns. One of the most powerful tools for preparing these statements is through message mapping.Reserve your seat button

A message map is a set of pre-written statements that form a roadmap to manage communication during a crisis.

Listen in on a message map conversation with Firestorm Chief Marketing and Technology Officer, Karen Masullo, and Ohio Northern University Assistant Professor of Public Relations, Dr. Kathie Fleck, APR. In this webinar, they will discuss how to develop and deploy a series of message maps when your organization suffers a crisis. They will review how to return to the three key home bases:

  • We will not be defined by this event
  • We will invent the future
  • We will embrace those impacted by the event

You must register via this link: https://attendee.gotowebinar.com/register/1691953073012271875

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Online Webinar



Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.

Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, insurance-related services, communicable illness/pandemic planning, artificial intelligence, and every preparedness initiative.

Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings and continues to provide services to keep tens of thousands of employees, customers and students safer.

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