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Business Crisis and Consequence Management One-Day Professional Development Seminar

June 26, 2018 @ 8:00 am - 4:30 pm EDT

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Business Crisis and Consequence Management
One Day Professional Development Seminar

This one-day seminar is hosted by Lipscomb University in Nashville, TN on June 26th, 2018. Firestorm representatives include Jim Satterfield (CEO/Founder), Hart Brown (COO), and Jason Russell (CSO). The session and seminar details are listed below. Register for the event here.


7:15 a.m. to 8:00 a.m. Registration, Exhibitors and Breakfast

8:00 a.m. to 8:50 a.m. Session #1: The Basics of Integrated Risk Management
Jim Satterfield, CEO and President, Firestorm (The Crisis Management Company)

Integrated risk management addresses risks across a variety of levels in every organization beyond business insurance considerations, including strategy and tactics, and covering both opportunities and threats. Safety, security, risk, emergency, crisis and consequence management, as well as disaster recovery, and business continuity are all significant components of an Integrated Risk Management Program. This session will discuss the nature of each aspect and its interaction from a strategic and enterprise wide vantage point rather than a compartmentalized tactical viewpoint.
8:50 a.m. to 9:00 a.m. Break

9:00 a.m. to 9:50 a.m. Session #2: Developing Crisis and Consequence Management Resilience
Dave Hunt, CCP, Homeland Security Consulting

Crisis and Consequence management resilience requires preparation, planning, prediction and performance. It requires utilization of key tools, situational awareness, and strategic leadership.

9:50 a.m. to 10:00 a.m. Break

10:00 a.m. to 10:50 a.m. Session #3: Business Continuity Planning: Charting A Roadmap
Speaker TBD

10:50 a.m. to 11:00 a.m. Break

11:00 a.m. to 12:00 p.m. Session #4: Cybersecurity Risk Resilience for the Non-IT Professionals
Hart S. Brown, CORP, CBCP, CEH, CLCS, LPQ,
Chief Operating Officer and Executive Vice President, Firestorm (The Crisis Management Company)

There are two types of organizations when it comes to cyber-attacks – those who know that they have been attacked and those who don’t know. Cybersecurity involves predicting, preventing, detecting, responding, managing consequences and recovering from malevolent cyber-attack incidents. This session provides a vision for the impact of a cyber event beyond the confines of IT issues, including business issues that managers must necessarily face. It reviews steps which can be taken before, during and after a cyber-attack episode.

12:00 p.m. to 1:30 p.m. A Learning Lunch

12:30p.m. – 1:20p.m. Luncheon Speaker – Social Media: The New Reality of the New (Social) Media World
Aerial Ellis, M.S.
Instructor of Public Relations, Lipscomb University

Social media have become major channels for businesses, but ultimately, it is harder to control the message on social media than on other traditional media. Are social media an asset or liability for you during crisis and consequence management situations? This brief luncheon session will look at some implications of the new social media reality – as well as a short list of different procedures and philosophies for using social media when handling internal and external incidents.

1:30 p.m. to 2:20 p.m. Session #5: Developing a Workplace Violence and Active Shooter Program
Jason Russell
Chief Security Officer and Executive Vice President, Firestorm Security Solutions

Workplace violence episodes, including active shooter situations, have become increasingly commonplace. Such incidents can occur anywhere at any time, including; in primary and secondary schools, hospitals, manufacturing plants, white collar office buildings, college campuses, government buildings, sports and entertainment venues, retail sales spaces and/or in public common areas. This session covers steps which you can take to plan, predict, prevent, prepare, respond, manage, and recover from these violent threats.

2:20 p.m. to 2:30 p.m. Break

2:30 p.m. to 3:20 p.m. Session #6: Developing Crisis and Consequence Communication Resilience
Jeffrey (Jeff) C. Robertson
Chief Executive Officer of the Agape Asia Foundation

When a crisis occurs, the need to communicate is immediate. Your people need to be notified and coordinated. Customers will want to know how they will be impacted. Employees and their families will be concerned and want information. Regulators may need to be notified and local government officials will want to know what is going on in their community. Neighbors living near the facility may need information—especially if they are threatened by the incident. The news media will be hungry for information. The world of social media will be an important aspect of your communication as well. All of these “audiences” will want information before you finish managing the crisis and its consequences. This session will focus on how you can effectively prepare for these communication tasks.

3:20 p.m. to 3:30 p.m. Break

3:30 p.m. to 4:30 p.m. Session #7: Developing High-Success Performance Crisis Leadership KSAs
Robert C. Chandler, Ph.D.
Research Scholar and Professor, Lipscomb University

Building upon highly regarded research findings and case study best practices summative conclusions this session covers 15 key knowledge, skills and abilities (KSAs) that are positively correlated with highly effective crisis leadership performance. This critical inventory can provide a roadmap to crisis leader selection, training and assessment for any organization or business.

4:30 p.m. Conference Adjourns
Seminar Fee: $795.00

Register here

Business Crisis and Consequence Management
One Day Professional Development Seminar

Incidents of workplace violence, cyber-attacks, active shooters, natural disasters, supply chain disruptions, legal and regulatory compliance failures, public relations reputational (and social media) firestorms and product recall/service quality issues are an increasingly serious risk for all organizations and businesses. Many organizations that experience malevolent or natural disasters never reopen for regular operations after a major disruptive critical event and even more suffer persistent negative consequences for years.
This one-day professional development seminar is an exceptional opportunity to grow you own professional management skills and discover how to minimize the effect of a malevolent or natural disaster on your organization, institution, facility or business. Attendees will learn what to do before, during and after the next crisis. They will learn professional knowledge, skills and abilities related to the latest threats and how to prepare to effectively manage the events and the subsequent consequences.

This one-day seminar offers an incredible breadth of content, bringing national and international subject matter experts from key relevant fields, all of whom have a common purpose: To help you lead more effectively to meet the challenges of today’s risk environment. The purpose is to facilitate learning, collaboration and creativity. The Lipscomb University Spark Cool Springs venue is designed to facilitate high quality learning with more than 6,400 square feet. Spark knows how to bring people together. Spark Cool Springs has served over 24,000 clients with the flexible space designed to accommodate this seminar.

10 Reasons to Attend the Seminar:

1. Grow your professional knowledge, skills and abilities. Learn skills and insights from leading experts on how to manage a crisis and its consequences.
2. Enrollment is limited to maintain an intimate conversational environment with speakers set within a premier learning venue.
3. Build powerful relationships with the leading experts, thought leaders and fellow professionals (including other mangers, industry sector leaders, executives & administrators).
4. A best value for your time & resources in a one-day professional development seminar. Optimal return on minimal investment.
5. Learn productive, practical and relevant solutions for real risks.
6. Gather “take always” optimized to enhance the resiliency of your organization or business.
7. Help your company become better prepared for the next crisis event. (It is not a question of “if” but only “when” the next situation strikes.)
8. Convenient. The seminar provides a catered breakfast & lunch as well as light refreshments during networking breaks for all the attending participants.
9. Evaluate solutions from cutting-edge solution providers that can best help you protect your organization and manage the next crisis event.
10. Great location, easy access and plentiful free parking.

Business Crisis and Consequence Management Expert Speakers – Brief Bios

Hart S. Brown, CORP, CBCP, CEH, CLCS, LPQ,
Chief Operating Officer and Executive Vice President, Firestorm (The Crisis Management Company)

Hart serves as the Executive Vice President and COO of Firestorm, bringing to the executive team nearly 20 years’ experience in security, crisis management, emergency management and business continuity. Known for his ability to grow organizations from inception to international recognition, Hart possesses expertise in building customer and shareholder value through assembling world-class teams. As a forward-thinking and highly knowledgeable leader in crisis management, cyber risk and insurance he has provided specialty services throughout 50 countries in both the public and private sectors. He is an industry thought leader who also serves as a media contributor, conference presenter and author on issues related to crisis management, reputational risks, cyber risk, insurance and security. As a former program director for the U.S. Department of State, he received an Award of Appreciation from President George W. Bush. He is a widely published security expert, certified Organizational Resilience Professional (CORP) Certified Business Continuity Professional (CBCP) and Certified Ethical Hacker (CEH).

Robert C. Chandler, Ph.D.
Research Scholar and Professor, Lipscomb University

Bob is a leading internationally recognized expert on human performance factor topics related to disaster, crisis and emergency contexts. His more than 30 years of illuminating relevant research into a wide range of human performance variables including communication processes, messages, comprehension, understanding, warnings, decision-making, teamwork, leadership and other important aspects of human behavior has been applied in a wide range of practical applications and as solutions for overcoming fundamental challenges. He is also a renowned speaker and presenter, accomplished trainer and valued consultant. Well regarded for his insights and applications of theory and research findings to address practical applications, he is highly sought after for his knowledge, skills and expertise by private and public-sector organizations, businesses and leading associations as a consultant, trainer, presenter and solution-oriented problem-solver. Bob’s relevant subject matter expertise also focuses on message variables, comprehension, sources of confusion, conflict and misunderstanding, cognitive and affective variables for effective communication and the influence of modality on effectiveness. He has produced nine books and more than 175 scholarly and professional white papers and other published resources. He has consulted globally with public and private sector entities as well as with leading emergency communication solutions providers. His proprietary human behavioral models and normative communication templates are widely used as communication problem solutions. He is a widely lauded speaker and presenter to professional audiences in both the public and private sectors.

Aerial Ellis, M.S.
Instructor of Public Relations, Lipscomb University

Aerial earned her bachelor’s degree at Tennessee State University and Master of Science in Mass Communication, at Middle Tennessee State University. She is a member of the Public Relations Society of America, TSU Mass Communications Advisory Board, and National Association of Black Journalists. She launched her first PR company (at the age of 22) and her professional experience includes work as Owner/Public Relations Consultant, duGard Ellis Public Relations, Public Information Officer, Tennessee State University Media Relations, and Interim Marketing and Promotions Director, Promotions Assistant, Cumulus Media, Inc. She is a published author and has received numerous awards including being recognized nationally as one of PR News 15-to-watch, Nashville’s Top 30 under 30, Nashville Emerging Leader and 100 Urban Entrepreneurs.

Dave Hunt, CCP
Homeland Security Consulting

Dave Hunt has over 20 years’ experience developing national emergency response guidance. He has worked in every area of national preparedness in the development and delivery of nationwide assessments, all-hazards plans, training programs, national preparedness guidance, including active shooter and active threat prevention, preparedness, response and recovery. His clients include DOJ, FEMA, DHS, FBI, multiple branches of the military, state and local government agencies, health departments, hospitals, professional sports venues, universities and private organizations. He has conducted assessments, developed strategic plans for several states, planned and implemented hundreds of exercises. He led a team in the development of 12 of the FEMA Comprehensive Preparedness Guidance annexes. For FEMA, he also conducted dozens of seminars focused on emergency public information and Joint Information Center operations, as well as strategic planning for crisis communications. Dave is a national subject matter expert on active threat preparedness. He is a certified instructor for Workplace Violence Prevention. He has developed electrical grid collapse exercises for the Congressional Electromagnetic Pulse Caucus, the National Defense University, Johns Hopkins Applied Physics Lab and the Maryland Emergency Management Agency. He has conducted national level planning projects on nuclear response with scientists and other experts from Lawrence Livermore National Labs and Virginia Tech’s Center for Technology Security and Policy.

Jeffrey (Jeff) C. Robertson, M.S.
Chief Executive Officer of the Agape Asia Foundation

Jeff is a retired U.S. Coast Guard officer and served as Assistant Commissioner for U.S. Customs and Border Protection in the Department of Homeland Security. Working in both nonprofits and commercial sectors, Jeff has served in roles including Chief Operating Officer, Vice President, Director, and consultant, as well as in volunteer roles on several boards. He holds a bachelor’s degree from the U.S. Coast Guard Academy and a master’s degree from the National Intelligence University. Jeff also holds his Master of Science, Strategic Intelligence, National Intelligence University and his Public Affairs Officer Certification, Defense Information School. He has expertise in a range of areas including crisis management, public information/public relations, leadership, business continuity, and crisis communication. He brings a vast wealth of profession experience to undergird his expertise. He currently is the CEO for Agape Asia Foundation which is an international charity that provides orphan care, education and medical care to abandoned and impoverished children in several locations within Asia. In this senior executive role, he oversees the U.S. registered 501(c)(3) charitable organization and its various international operations. His other relevant experience includes: Assistant Commissioner, Office of Public Affairs, U.S. Customs and Border Protection (CBP), Strategic Communication Advisor, Chief Information Officer, U.S. Department of Defense, Outreach Director, Homeland Security Institute, USCG Liaison Officer to the FBI, Deputy Commander, USCG Miami Sector, Public Affairs Officer, USCG Pacific, and Security Officer for USCG Activities Europe. Jeff has also worked with various consulting companies including: Adfero Group, Parsons Infrastructure and Technology Group, and Whitney, Bradley & Brown, Inc

Jason Russell
Chief Security Officer and Executive Vice President, Firestorm Security Solutions

Jason Russell is Chief Security Officer and EVP of Firestorm Security Solutions. In this role, Jason is responsible for leading a team of former Secret Service agents in delivering White House-level threat assessment and protection to schools and businesses on behalf of Firestorm. Jason is the former founder, President and CEO of Secure Education Consultants, LLC (SEC). SEC is now a part of Firestorm, a Novume Solutions (NASDAQ: NVMM) company. In his prior role, Jason was responsible for overseeing all company operations, product development, and quality assurance. Jason grew that business to serve hundreds of clients in more than 30 states, and these clients are now supported by Firestorm Security Solutions. Jason also served with the United States Secret Service as a Special Agent. During his tenure, Jason was involved in protective and investigative assignments as well as protecting the President and Vice President along with all living former Presidents. In addition to protection assignments, Jason served as the Secret Service Lead Instructor at the International Law Enforcement Academy, a Physical Fitness Coordinator, and on the Internet Crimes Against Children Task Force.

James (Jim) W. Satterfield
CEO and co-founder of Firestorm®.

Jim is a nationally recognized expert, keynote speaker and author on crisis management, threat assessment, disaster preparedness and business continuity planning. He has experience as President, CEO and COO of various public and private companies in business continuity, communications, crisis management, environmental, insurance, reinsurance, risk management and technology. Jim has extensive expertise in the identification and quantification of risk.

Jim has led in the development of national standards for risk management, environmental risk and environmental due diligence. He has spoken to hundreds of groups on risk management, crisis management, governance, disaster planning and preparedness. Jim’s analysis and experience in working with thousands of businesses has led to the creation of the Firestorm PREDICT.PLAN.PERFORM.® methodology, the foundation of all Firestorm programs, services and initiatives. Jim emphasizes promoting and enforcing a culture of preparedness to protect an organization’s assets, brand/reputation, revenues and enterprise value. Jim led the Firestorm team that provided the crisis and media management support at Virginia Tech in response to the shootings, as well as hundreds of other client crisis engagements. Jim’s philosophy is that “Every crisis is a human crisis.” He co-authored Disaster Ready People For A Disaster Ready America.

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Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.