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Academy of Florida Management Attorneys

October 14, 2017 @ 8:00 am - 5:00 pm EDT

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Firestorm Chief Intelligence Officer and EVP, Karen Masullo, will be presenting a workshop for the Academy of Florida Management Attorneys. The session, hosted at The Breakers Hotel in Palm Beach, FL will be conducted on October 14.

Predictive Intelligence Monitoring and Social Media:

This workshop talk is based on an article co-authored by the Presenter, that first appeared in American Bar, Law Practice Today: Social Media Risk Monitoring: Has Your Organization Been Gazopted*?

Almost all corporate disasters and crises are impacted by social and traditional media. Every company must monitor what is being said about the organization in blogs, news sites and forums. The failure to monitor social and traditional media may mean the end of your firm.

The act of having your reputation, your brand, your message, your identity, or a confidential communication co-opted by an unauthorized person, or by one who is violating a confidence or trust is a growing and constant threat in today’s environment.

Social media magnifies business impacts in disasters and crises. It is no longer enough view social media as solely another marketing medium. The failure to monitor social media risk and threats issued via social media may mean the end of your business, reputation, or brand.

Learning Objectives – This 90-minute Session will give attendees a high-level overview of:

  • What is Monitoring and Social Media Management (SMM)?
  • Why Monitor?
  • The Who, Where and When of Monitoring
  • The How of Monitoring
  • Consideration of Tools and Functionality
  • Immediate Engagement and Alerts
  • Logical Workflow
  • Integrating with an Existing Crisis Management Plan
  • Applications Monitored
  • Employee communications
  • Complexity
  • Engagement
  • Record-Keeping and Reporting
  • Global/Multilingual
  • Triggers and Response
  • Q&A – 15 minutes


Karen Masullo is the Chief Intelligence Officer and EVP for Firestorm. Together with Jim Satterfield, Firestorm COO and President, she launched the Firestorm Predictive Intelligence Practice in 2012. Karen directs the Predictive Intelligence Analyst teams for the practice area, in addition to Marketing and Content teams.
In addition to serving as the Firestorm Predictive Intelligence advisor, she also serves on the Firestorm Expert Council and delivers Predictive Intelligence Analysis and social media strategy and policy services for Firestorm clients.Karen Masullo Chief Intel Officer for Firestorm

Karen brings specific experience in senior level marketing leveraging emerging technologies to Firestorm. Her passion and experience are focused on technology innovation from the customer point-of-view with drivers being extraordinary service, policy development and training, risk mitigation, customer usability and customer and community interaction.

Karen has been a requested consultant for companies seeking guidance and senior project leadership in:

  • Predictive, actionable intelligence
  • Social and traditional media policy development
  • Social and traditional media monitoring and measurement
  • Social and traditional media risk management
  • Branding and reputation management
  • Crisis communication
  • Message mapping and communication strategy

Karen has also delivered more than 5000 hours of both workshop and webinar training, and directs the Firestorm webinar program planning and delivery initiative.

Prior to Consulting, Ms. Masullo was the Director of Global Technology Product Development for world outplacement leader Drake Beam Morin (DBM) where she was one of only three people in DBM’s history to win their highest award for innovation – the da Vinci Award.

As an innovation technologist and project manager, Ms. Masullo hosted, trained, and collaborated with counterparts from Japan, France, Australia, The United Kingdom, Brazil, New Zealand, Canada and Singapore in launching next-generation products and services, customized for local markets.

Ms. Masullo is a Pushcart Prize nominee, a former featured Writer for HRGuru (a Monster Company), and a former Board Member for the Charleston, SC ASTD (American Society for Training and Development).

Karen has also received Certification in FEMA’s IS-00042 Social Media in Emergency Management 2014, Emergency Support Function 15 (ESF15): A New Approach to Emergency Communication and Information Distribution, and FEMA IS-00106.12: Workplace Violence Awareness Training 2012.

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Academy of Florida Management Attorneys


The Breakers Hotel
1 S County Rd
Palm Beach, FL 33480
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Since 2005, Firestorm has assisted clients by responding to some of the largest and most complex critical incidents. Our highly-trained team is an industry leader in providing custom safety and security solutions. Firestorm empowers its clients to manage security risks through assessments, audits, program development, training and advisory services using our PREDICT.PLAN.PERFORM.® methodology.