Sandy Hook: A First-Hand Account of the Power of Planning Webinar Brief

Firestorm President, Jim Satterfield and Michael Cech presented a special webinar session and discussed Sandy Hook: A First-Hand Account of the Power of Planning.

Michael Cech’s wife, Yvonne, was the Library Media Specialist at Sandy Hook and was present the day of the December 14, 2012 shootings.

Michael, a former reporter and crisis communications specialist, recounted the details of that fateful day, analyzed the ensuing media coverage, discussed how a lack of planning for such a crisis led to confusion both during the event and in the aftermath.

Topics discussed in this brief include:

  • The Story of December 14, 2012
  • The Media Response
  • How school districts can prepare for active shooters
  • Dealing with the aftermath of an incident

 

Sandy Hook Brief Cover Page