Much Media About Nothing

This paper is a natural follow-up to a Firestorm Spotlight Session, Much Media About Nothing. Business decisions are usually based upon facts, metrics, data and proper analysis. During a crisis, however, the environment changes. Many times, information released within the first 24-hours of a crisis is wrong. Therefore, decisions are made based upon incomplete or false facts.

In a highly energized political environment, much like the world we live in today, many people do not speak with each other. Instead, they speak at each other.

This Firestorm brief summarizes key points and recommendations from President and CEO, Jim Satterfield. You can also watch a recording of the session via our YouTube page.

Download the full brief.