Crisis STOP Resources for Beazley

Crisis Environment & the Role of Media

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Organizations must establish the ‘Why’ of all communications.  The value of any communication must be weighed against the potential exposure or liability created by the communication.  Messages may evolve as event circumstances change, and will aim to restore and maintain confidence and calm, balancing a sense of concern with resolve and action.

All actions taken within the initial phase of a crisis event are operationally crucial in that first impressions are lasting impressions.  It is important that predictable events be both anticipated and prepared for through intelligence monitoring and the preparation of message maps (pre-written messages) for targeted audiences.  In this way, communications activities during the first 24-72 hours can more easily be carried out in accordance with guidelines. Log-in to access this resource

Key Questions to Ask

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question marksMost events relating to crisis can be anticipated. Today, in addition to natural disasters, leadership need to address events that were not as foreseeable in past decades, such as threats of violence, terrorist threats and escalated civil unrest.

After a Crisis, ALWAYS stop and ask why before any communication is issued: the objective is to understand and establish the WHY of all communications. The value of any communication must be weighted against the potential exposure or liability created by these communications.

After a crisis, we do not want to immediately discuss the event. If the crisis was an event of violence, let the officials, police or fire department speak; they will talk about the problem – you must talk about the solution.

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Immediate Actions

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IRL June 2016When crisis occurs, not only is immediate response required, but the right response is necessary to ensure proper and consistent message delivery, and to convey a sense of control.

During a crisis, seconds count.  Actions and words matter. Organizations feel an overwhelming compulsion to act and speak.  Very often, these initial inclinations are wrong, and result in additional exposure and liability.  The Crisis STOP program will provide you with experienced senior crisis managers who can immediately provide knowledge and activate resources.  More importantly Crisis STOP will prevent many common mistakes, thereby reducing frequency, severity, and brand and reputation damage. There is no obligation to you to continue Firestorm services after the initial consultation.

Crisis STOP is a 24/7 no cost program designed to stabilize your incident before it escalates consequences, or prevent your response from becoming the next crisis.  When something occurs which has the potential to become a crisis, an insured typically calls two people; their lawyer and their insurance agent.  They want to know, “What do I do now?” and “What do I say?”

Firestorm Crisis STOP™ provides the services necessary to:

  • Stabilize the situation
  • Trigger appropriate resources
  • Opine on the exposures
  • Prevent common crisis errors

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Message Maps

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MessageMap

Time is precious during an emergency/crisis, and delays in acquiring information can be very difficult to overcome.  As a result, other (possibly less trustworthy or competitive) sources may move to fill the information voids.  Having prepared message maps, and pre-established ‘home bases,’ in advance of any crisis will position an organization to respond swiftly and in a way that won’t become the next crisis.  When the crisis occurs, it will be ‘easier to edit than create’ messages – particularly when a key person may not be able to function optimally due to the disruptive event.

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The Dirty Dozen

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DirtyDozenWe have worked with hundreds of businesses and organizations providing crisis education and management to hundreds of thousands of employees, students, and others. Through our experience we know the most common pitfalls or our “Dirty Dozen.”

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For more information, please contact us at (770) 643-1114

Additional Resources