Founders

Harry Rhulen CEO Crisis Management Firm FirestormHarry Rhulen, CEO – Harry Rhulen is the Chairman/CEO of Firestorm.

Harry Rhulen is CEO of Firestorm and a dynamic speaker and presenter. Mr. Rhulen has experience as President, CEO, and COO of various public and private companies. He has extensive expertise in the identification of vulnerabilities and risks along with solution design and is a nationally recognized expert in the field of preparedness, crisis management and crisis communications. He has spoken to hundreds of groups on risk management, crisis/communications management, governance, and disaster planning. He is also a member of the ASIS Crisis Management and Business Continuity Council.

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Jim Satterfield, COO, President – James (Jim) W. Satterfield is the President/COO of Firestorm. Satterfield has experience as President, CEO, and COO of various pub­lic and private companies in business continuity, communications, crisis management, environmental, insurance, reinsurance, risk management, and technology. Jim has extensive expertise in the identification of vulnerabilities and risks along with solution design.

Jim is a nationally recognized expert in the field of preparedness and crisis management, and has led in the development of national standards for pollu­tion prevention, risk management, and environmental due dili­gence. He has spoken to hundreds of groups on risk management, crisis management, governance, and disaster planning…MORE


Suzy Loughlin, CAO – Suzanne “Suzy” Loughlin is the Chief Administrative Officer (CAO) of Firestorm. Mrs. Loughlin, an attorney, has extensive consultative experience, and has served several Fortune 500 clients, in the development of pandemic and communicable illness plans, providing a focus on the legal and human resource exposures integral to the planning process.

Suzanne has deep experience in the development of business continuity, communicable illness, emergency response, workplace violence and crisis communications plans on behalf of Fortune 100 clients, as well as small businesses and governmental entities. Suzanne’s training and practice in legal exposures has provided her superior insights into the five common failures businesses typically suffer in disasters. In addition, with a comprehensive human resources background, she is uniquely qualified to speak on how to manage the “Every Crisis is a Human Crisis” impacts seen in all disasters…MORE


Executive Team


Jim Squire Firestorm smJim Squire, EVP, Chief Development Officer

Jim Squire, Certified Franchise Executive, is Executive Vice President and Chief Development Officer at Firestorm, overseeing franchise development and alternative channel expansion for the brand.

Squire also serves as president and CEO of Franchise Marketing Advisors, LLC, a broad based franchise development consulting practice. Prior to Firestorm and FMA Squire was a senior executive with such well-known brands as the HoneyBaked Ham Company, Great American Cookie Company, Arby’s, Day’s Inns and the Howard Johnson Hotel Company.

Passionate about franchising as the “great American dream,” Squire is involved in the following national franchise industry boards and committees: member and past chairman of the Board of Governors of the Institute of Certified Franchise Executives; member and past chairman of the Board of Trustees of the International Franchise Association’s Educational Foundation; member of IFA’s….More


Karen Masullo EVP Firestorm 2016Karen Masullo, EVP, Business Intelligence

Karen Masullo is EVP, Business Intelligence for Firestorm. In addition to serving as Firestorm’s own in-house social media advisor, she also serves on the Firestorm Solutions Expert Council and delivers social media strategy and policy services for Firestorm clients.

As a Human Resource and Talent Management Innovation Technologist, with specific experience in social media marketing and emerging technologies, her passion and experience are focused on technology innovation from the customer point of view with drivers being extraordinary service in appropriate product use, policy development and training, risk mitigation, customer usability and customer and community interaction. ….More


Linda B. Laun, AFBCI, CBCP, EVP Consulting Services

Linda B. Laun currently serves as the Executive Vice President, Consulting Services with Firestorm. An award winning, certified (AFBCI, CBCP) program manager and consultant, she has successfully performed every facet of the resilience process for many small to large businesses across virtually every industry around the globe. She passionately leads businesses to mitigate risk, protect brand reputation, and confidently respond to business interruptions by creatively architecting and implementing strong business continuity, IT recovery and crisis response programs. As the EVP, Consulting Solutions for Firestorm, Linda is responsible for the development of standards and methodology, the oversight of delivery excellence and the creation of custom solutions for Firestorm’s clients. ….More


Jack Healey sm

Jack P. Healey, CPA/CFF, CFE

Mr. Healey is an expert in operational, financial and organizational governance strategies and tactics. He has focused on those elements of business operations which increase cost, drive inefficiencies and reduce the effectiveness of an organization’s performance. He now instructs business executives how to eliminate these ‘financial mud holes’ in their organizations. Mr. Healey’s unique background as a trained negotiator, a COO/ CFO and Corporate Secretary of a public company (coupled with a successful career as an audit and forensic partner and fraud fighter in a public accounting firm) brings a unique perspective to address the financial, governance and human elements which impact a business.

He has developed the Business Crisis Predictive Diagnostic Model™ which identifies the hidden crisis-risks embedded in businesses before they become a crisis. He has used this model to successfully identify process and functional deficiencies. If left unaddressed, these would significantly impact the people, profitability or reputation of an organization….MORE


web-ready small Wendy RuffcornWendy Ruffcorn, VP Plan Development

Wendy Ruffcorn is the Vice President of Plan Development for Firestorm. Wendy has a broad range of experience in developing and implementing business continuity, crisis management, emergency response, communicable illness, workplace violence and crisis communications plans for Fortune 100 clients, and small businesses and governmental entities. She works closely with clients to analyze business requirements, and develop procedures to facilitate operational resilience, crisis response and organizational recovery.

Wendy’s expertise has been applied throughout numerous industries including banking, retail, manufacturing, healthcare advisory and financial services, media, legal, energy, mining, and education. Wendy has achieved high client satisfaction through quality and timely delivery of all business projects.

Wendy’s expertise in wide-scale customized planning projects positioned her to work with Firestorm in the creation of business continuity, workplace violence and communicable illness Toolkits that are aligned with industry standards and best practices for crisis management and emergency response. This ‘Do It Yourself’ approach to planning was designed for those clients that have the internal planning resources in place to implement the process.

Wendy joined Firestorm in its inaugural year 2005. “The best thing about working for Firestorm is its focus on the ‘human’ element in a crisis. Firestorm understands that ‘every crisis is a human crisis’ and that recovery is about more than just recovering systems and business processes—it’s about people. It’s also about getting them and their families ready before a disaster strikes.”


Bill BakerBill Baker, VP, Operations

Bill Baker, VP-Operations, Firestorm, has been with the company since 2006. His background includes over 20 years senior level experience in IT management, Program Development, and system maintenance. Work assignments have taken him to Canada, Spain, Australia, and New Zealand. He has also developed systems for corporate investment management, portfolio reporting, and computerized credit management techniques.

Bill’s educational background includes a B.S. degree from Brigham Young University and an MBA from Stanford. He has worked for companies in Manufacturing, Real Estate Consulting, Property Development, Retailing, Investments, and General Consulting. At Firestorm, he has been involved in project fulfillment, franchisee support, training, and office operations. He enjoys the vibrant, creative atmosphere that exists at Firestorm.


web ready Kerry Headshot by Marchet ButlerKerry Coxworth, Assistant Vice President Operations/Administration

Kerry joined Firestorm in 2006, and has an extensive leadership background in the management of projects, decision making and literary administration. Her background includes management experience in the software, meeting management, education and financial services industries.

Kerry has been certified as an English Teacher and as a Certified Meeting Professional (CMP). She graduated from N.C. State as a double honors student with a Bachelor’s Degree in English Literature with a Teaching Certificate.

“The best thing about working for Firestorm is the Firestorm team or should I say family, its wealth of knowledge and focus to make the admirable Firestorm mission successful.”

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