Speaking and Listening in a Crisis – Real Metrics, Real Messaging, Real Meaning

Firestorm is pleased to welcome two outstanding Communications and Research professionals and long-time friends of Firestorm.  We have always found Karen Freberg’s and Kristin Saling’s joint research fascinating, and are thrilled to not only have them take a seat on our Expert Council, but also to begin a joint project with Firestorm and our friends at Hootsuite – one that we know you’ll find fascinating and groundbreaking.  As an introduction to this project, Firestorm will host a series of webinars with our newest Expert Council members, and Shawn Bouchard of Hootsuite’s Crisis Training and Simulation practice group.

Our topic for our first session on July 30 2014 at 2 PM Eastern will be:

Speaking and Listening in a Crisis – Real Metrics, Real Messaging, Real Meaning. Register early – this one will fill up, and you may get the opportunity to participate in one of the most innovative research projects of the year!

Please meet:

Karen Freberg, Ph.D.

Karen FrebergthumbKaren Freberg is an assistant professor in Strategic Communications at the University of Louisville and also is an Adjunct Faculty member for West Virginia University in the Integrated Marketing Communications (IMC) Graduate Online program. In addition to this teaching experience, Freberg has presented at several U.S. and international research conferences, including ones in the Netherlands, Australia, Brazil, Greece, Italy, Spain, Slovenia, Turkey and China.

Freberg’s research has been published in several book chapters and in academic journals such as Public Relations Review, Teaching Public Relations, Journal of Contingencies & Crisis Management, Journal of Strategic Security, Media Psychology Review, and Health Communication. She also serves on the editorial board for Psychology for Popular Media Culture and Case Studies in Strategic Communication (CSSC). Freberg also worked for Total Media in Cape Town, South Africa during the summer of 2007 with clients in the fashion and consumer industry. Read her full Bio and publications for Firestorm


Major Kristin Saling

KSALINGthumbKristin Saling is a strategic analyst in the Strategic Assessment Division, Resources and Assessment Directorate, U.S. Pacific Command (USPACOM). She is responsible for providing detailed analysis and environmental assessments relating to regional campaign level effects in the USPACOM area of responsibility.

Prior to her service at USPACOM, she served as an assistant professor in the Department of Systems Engineering at the United States Military Academy (USMA) at West Point, where she spent two years teaching and researching stochastic processes, deterministic models, system dynamics, and quantitative value modeling. In addition to her teaching experience, MAJ Saling has presented at over 20 U.S. and international research conferences, and has published her work in varied academic journals such as Systems Engineering, the Journal of Contingencies and Crisis Management, the Journal of Strategic Security, and Public Relations Review. Read her full Bio and publications for Firestorm

Read Kristin’s and Karen’s Co-Authored Paper for Firestorm: Situational Q-sort – Quantifying Subjective Impressions

Register for our joint session with Hootsuite

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