New Firestorm franchisees bring diverse business backgrounds


March 14, 2012


Firestorm is pleased to announce their newest franchise has been established in the Denver/Boulder, CO, metropolitan area.

The new owners are Robert and Jennifer Freedman, from Boulder, CO, and Guy Higgins, from Lafayette, CO. All three are principals of Performance2, a business consultancy based in Boulder.

“The three principals bring a diverse set of backgrounds and experience to the Firestorm Franchise, with a combined 100 years of private- and public-sector business experience.” Said Firestorm President/Co-Founder Jim Satterfield.

Until now, Performance2 has been focused on helping businesses significantly improve their performance through effective strategy development, leadership and decision making.

“We are excited about joining the Firestorm family, which will now allow us extend our capabilities to help businesses plan and prepare for potential disruptions and risks to their business,” said Jennifer Freedman, managing partner for the new Firestorm franchise. “All too often, companies plan well for prosperity, but fail to plan for potential adversity. Both are equally important. Adding the high-quality Firestorm tools and processes to our company’s capability mix, we can help our clients plan for and survive the threats as well as achieve the successes.”

The new franchise will operate out of the Performance2 office in Boulder, Colorado, and will serve companies anywhere in the United States. The Principals can be reached at [email protected] or (720)-763-8190.

About Firestorm:

About Firestorm: Firestorm is the premier, national leader in business continuity, vulnerability analysis, risk mitigation and crisis management, and knows that disaster readiness and enterprise value go hand-in-hand. Staffed by attorneys, engineers, physicians, law enforcement professionals, psychologists and many other talented individuals, Firestorm works directly with their Senior Management Team and Expert Council on behalf of clients. Firestorm maintains a national network of offices. For more information visit

Franchisees utilize all capabilities of Firestorm (, including its name and trademark; operational methodology including plans, policies, procedures and training; and access to its staff, 100-member strategic Expert Council, 2000-member tactical Solutions Board, and Online Resource Center.

To obtain Firestorm Franchise information, contact Jim Satterfield at (770) 643-1114 or [email protected]



Firestorm® Solutions, is a Novume™ Solutions company (Nasdaq: NVMM), and is a leading crisis and risk management firm and America’s CRISIS COACH®. Since 2005, Firestorm has assisted clients in transforming crisis into value by responding to some of the largest and most complex crisis events as well as combining best-practice consulting with proven crisis management expertise. Firestorm empowers clients to manage crisis and risk through assessments, audits, program development, insurance partnerships, training and advisory services using the PREDICT.PLAN.PERFORM.® methodology.

Firestorm assesses, audits, develops, trains and tests strategies and programs encompassing emergency response, business continuity, crisis management, and crisis communications/PR. Firestorm demonstrates thought leadership in workplace violence prevention, cyber-breach response, insurance-related services, communicable illness/pandemic planning, predictive intelligence, and every preparedness initiative.

Firestorm provided crisis management and crisis communications services to Virginia Tech after the shootings and continues to provide services to keep tens of thousands of employees, customers and students safer.

(800) 321-2219


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