Karen Masullo: Firestorm Solutions EVP, Social Media

Karen Masullo is EVP, Social Media for Firestorm Solutions, LLC. In addition to serving as Firestorm Solution’s own in-house social media advisor, she also serves on the Firestorm Solutions Expert Council and delivers social media strategy and policy services for Firestorm clients.

As a Human Resource and Talent Management Innovation Technologist, with specific experience in social media marketing and emerging technologies, her passion and experience are focused on technology innovation from the customer point of view with drivers being extraordinary service in appropriate product use, policy development and training, risk mitigation, customer usability, and customer and community interaction.

Karen has been a requested consultant for companies seeking guidance and senior project leadership in social media policy development, SaaS global product launches, multilingual technology applications development, social media marketing and measurement, community building, branding and marketing, and SEO strategies.

She has delivered more than 3500 hours of both workshop and webinar training, and has presented her webinar “Social Media and Transition” to Wharton Global Alumni groups.

Prior to Consulting, Ms. Masullo was the Director of Global Technology Product Development for world outplacement leader Drake Beam Morin (DBM) where she was one of only three people in DBM’s history to win their highest award for innovation – the da Vinci Award.

During her time with DBM, she led the Outplacement and Career Transition industry in incorporating the then emerging social networking tools into all programs and services, and trained worldwide on their use. Her projects involved multilingual product development, content management development, event management development, and community application development.

She was involved in transition projects for many of the Fortune 100 including Cisco, HP, Agilent Technologies, and financial institution accounts such as BankOne, Fifth Third Bank and others.

As an innovation technologist and project manager, Ms. Masullo hosted, trained, and collaborated with counterparts from Japan, France, Australia, The United Kingdom, Brazil, New Zealand, Canada, and Singapore in launching next-generation products and services, customized for local markets.

Ms. Masullo is a Pushcart Prize nominee, a former featured Writer for HRGuru (a Monster Company), and a former Board Member for the Charleston, SC ASTD (American Society for Training and Development). <<