Firestorm - National leader in Crisis management, Critical decision support, Crisis communications, Crisis public relations, Crisis response, Crisis consequence management
Unless you have been Rip Van Winkle for the past several years, the IPad has exploded from a brand, marketing, and awareness standpoint. Apple has enticed companies to advertise how their products use the IPad, further driving demand.
Apple has built great demand. Shareholders have high expectations. If there are no components, there are no IPads. Uncertainty has killed many products and companies. Supply chain failure has killed more.
“How do you know?” is a great question to ask. Sarbanes-Oxley requires public companies to answer the question on financial matters. Business continuity requires you to answer it for your company’s supply chain. What is your role in your supply chain preparedness?
--Wally Buran, Firestorm EVP for Supply Chain
Wally Buran is the Edenfield Executive in Residence at the Georgia Institute of Technology and Executive Vice President of Firestorm Solutions. With Georgia Tech, he serves on the Advisory Boards of the School of Industrial and Systems Engineering, the Supply Chain and Logistics Institute and helped build the Tennenbaum Institute for Enterprise Transformation. More...
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Firestorm founders Harry Rhulen and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to address the need for crisis and disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs.