Firestorm has a globally recognized group of contributors to this blog - Expert Speakers, Authors and Presenters, all highly credentialed and experienced in the field of crisis preparedness and crisis management.
We are pleased to feature this Guest Blog post from David Harkleroad, Chief Marketing Officer for Utopia (www.utopiainc.com), a global Enterprise Data Solutions provider. Utopia has won accolades as an “Inc. 5000” company for three years in a row. In addition, Utopia was chosen as an SAP 2010 “Partner of the Year” for North American Field Services, and a Gartner “Cool Vendor” in 2011.
Imagine if BP had been able to process sensor data from its Deepwater Horizon oil rig in the days, or even hours leading up to explosion on April 20, 2010. By the end of 2011, BP calculated it had spent over $14 billion in response activities.
Every minute of every day, massive amounts of data are being collected by smart sensors, smart grids, global positioning systems, smart phone locations and social networks. Technology research firm IDC estimates that more data has been created in the last two years than in all of human history, and that global data created is doubling every two years. This is commonly referred to as Big Data and it consists of huge volumes of structured, unstructured and semi-structured data from multiple sources.
In transportation, healthcare, public safety, finance, energy, retail, or just about any industry and business, Big Data is being collected, analyzed and utilized in new ways to help define risk in greater detail, more accurately. For example:
Smart companies are putting in place the tools that will help them harness the power of this deluge of data, not just to mitigate losses from disaster or financial risks, but to minimize opportunity risks as well.
The power of data is exploding and the tools available to save lives and improve efficiency are increasing on a daily basis. However, you can’t manage what you can’t measure. It’s vital to indentify and incorporate a clear data management strategy to efficiently manage Big Data and reduce risk, leading to safety and success.
David Harkleroad is Chief Marketing Officer for Utopia (www.utopiainc.com), a global Enterprise Data Solutions provider that serves customers in oil & gas, mining, utilities, manufacturing, high tech, consumer goods and retail, with unique methodologies to deliver significant cost savings and improvements that help unleash the true potential of the enterprise. Its solutions include systems integration, data strategy and master data management (MDM), as well as data migration, quality and governance services. Prior to joining Utopia, he was CMO for Hay Group, a global management consultancy and VP of Brand and Marketing Strategy for IBM.
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Firestorm founders Harry Rhulen and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to address the need for crisis and disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs.