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Karen Masullo, EVP Firestorm Social Media Risk

Karen Masullo is EVP, Social Media for Firestorm Solutions, LLC. In addition to serving as Firestorm Solution's own in-house social media advisor, she also serves on the Firestorm Solutions Expert Council and delivers social media strategy and policy services for Firestorm clients.

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Karen Masullo

Karen Masullo

Karen Masullo is EVP, Social Media for Firestorm Solutions, LLC. In addition to serving as Firestorm Solution's own in-house social media advisor, she also serves on the Firestorm Solutions Expert Council and delivers social media strategy and policy services for Firestorm clients.


As a Human Resource and Talent Management Innovation Technologist, with specific experience in social media marketing and emerging technologies, her passion and experience are focused on technology innovation from the customer point of view with drivers being extraordinary service in appropriate product use, policy development and training, risk mitigation, customer usability, and customer and community interaction.


Karen has been a requested consultant for companies seeking guidance and senior project leadership in social media policy development, SaaS global product launches, multilingual technology applications development, social media marketing and measurement, community building, branding and marketing, and SEO strategies.


She has delivered more than 3500 hours of both workshop and webinar training, and has presented her webinar "Social Media and Transition" to Wharton Global Alumni groups.


Prior to Consulting, Ms. Masullo was the Director of Global Technology Product Development for world outplacement leader Drake Beam Morin (DBM) where she was one of only three people in DBM's history to win their highest award for innovation – the da Vinci Award.


During her time with DBM, she led the Outplacement and Career Transition industry in incorporating the then emerging social networking tools into all programs and services, and trained worldwide on their use. Her projects involved multilingual product development, content management development, event management development, and community application development.


She was involved in transition projects for many of the Fortune 100 including Cisco, HP, Agilent Technologies, and financial institution accounts such as BankOne, Fifth Third Bank and others.


As an innovation technologist and project manager, Ms. Masullo hosted, trained, and collaborated with counterparts from Japan, France, Australia, The United Kingdom, Brazil, New Zealand, Canada, and Singapore in launching next-generation products and services, customized for local markets.


Ms. Masullo is a Pushcart Prize nominee, a former featured Writer for HRGuru (a Monster Company), and a former Board Member for the Charleston, SC ASTD (American Society for Training and Development).


Karen has also received Certification in FEMA's Emergency Support Function 15 (ESF15): A New Approach to Emergency Communication and Information Distribution, and FEMA IS-00106.12: Workplace Violence Awareness Training 2012.

Karen Masullo
Posted by on in Crisis Communication
MooreTornadoInfo
    OK State Official Tornado Website: http://okstrong.ok.gov   Many have asked Firestorm how they can contribute to efforts to those in Moore, Oklahoma. While the following is in no way complete, we have compiled a list of resources and contacts. Please share with others, and remember, "Every Crisis is a Human Crisis." There are additional severe weather conditions in the area.  Please do not put yourself or others at risk. Note: As with any disaster, there are those who would take advantage of the situation.  Please be alert to scams and solicitations of funds and donations.   Gov. Fallin Announces Federal Assistance Granted for Oklahomans Devastated by Tornadoes Oklahoma City -- Gov. Mary Fallin announced today that the White House has approved the state's request for disaster assistance for five Oklahoma counties hit hard by this week’s de...
Tagged in: Firestorm Crisis Response Team How you can help Moore OK Moore OK Moore Tornado Tornado Relief
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Karen Masullo
Posted by on in Social Media
SMFsmall
Amy's Baking Company makes every social media mistake possible, and invents some new ones By Karen Masullo, EVP Social Media Risk, Firestorm "The lady doth protest too much, methinks." William Shakespeare, Hamlet, Act III, scene II What do Chef Gordon Ramsay, reality TV, Facebook, Twitter, Yelp and Reddit have in common?  Amy’s Baking Company Bakery Boutique & Bistro owners Sam and Amy Bouzaglos hate them all. We know this because over the past several days, the couple have taken to their Facebook page to tell them this, and in doing so, have taken on the internet, the universe, and everything. Amy’s Baking Company was featured in a recent episode of Chef Gordon Ramsay’s Kitchen Nightmares.  In a first of its kind, Chef Ramsay left the Bistro without completing his crisis turnaround task.  The couple simply would not listen to Chef Ramsay, were aggressive, verball...
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Karen Masullo
Posted by on in Disaster Planning
Anyck Turgeon Firestorm
Firestorm Expert Anyck Turgeon on Chemical Plant Safety The explosion at West Fertilizer Company’s storage facility in West, Texas on April 17, 2013 resulted in the death of 15 local residents and hundreds of injuries. Within a few hours, entire buildings and houses were pulverized leaving victims with crumbs of their life’s possessions and little hope for the future. As this incident was easily preventable, one needs to question the state of our needs versus our production and the safety measures used. OUR DEPENDENCE ON FERTILIZERS: Without fertilizer, millions of people would not exist today. Since World War II, fertilizer use expanded exponentially until early 1980s after reaching a peak of 23.7 million nutrient tons. The United States is one of the major global producers of fertilizer and this portion of its economy is critical as it feeds people all over the world. Per Wikipedi...
Tagged in: Anyck Turgeon Fires and Disasters Firestorm’s Expert Council Texas Chemical Plant Explosion and Fire Texas Chemicla Fire
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Karen Masullo
Posted by on in Crisis Communication
FrebergSaling
Webinar and Whitepaper In preparation for our upcoming webinar with Karen Freberg, Ph.D, and Major Kristen Saling, we are pleased to present their joint research whitepaper along with co-authors Kathleen G. Vidoloffc and Gina Eoscod. Abstract: Emerging technologies, advances in social media, and new communication platforms have transformed how crisis communicators reach their audiences and partner agencies in a variety of situations. Not only do individuals and organizations communicate differently during a crisis, but they are also perceived very differently; social media platforms and messages add to the challenges involved in maintaining the overall reputation of brands and corporations. To better understand the new messaging system and its effects, the researchers analyzed social media crisis messages and messaging theory through various qualitative and quantitative value modeling...
Tagged in: Karen Freberg Kristen Saling Social Media Crisis Communication Social Media Whitepaper Tips for using social media
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Karen Masullo

Posted by on in Social Media
FSFlame1
SOCIAL MEDIA FIRESTORM Hacks, attacks and alerts from Firestorm AP Hack: Following last week's attack of the AP Twitter account (view our recorded webinar for more on this), Twitter accounts belonging to The Guardian newspaper have fallen at the hands of hackers belonging to the Syrian Electronic Army as well. Within minutes of the AP attack, the message was retweeted 3,000 times, markets dropped by $136 billion in value and the Dow Jones Industrial Average plummeted almost 150 points before it was reported as a hack by AP Corporate Communications. This most recent Guardian attack, as detailed by the NakedSecurity Sophos website, "the hackers have been making a habit of breaking into high profile Twitter accounts in recent weeks - their attack on AP's Twitter account where they posted fake news of an explosion at the White House, actually managed to cause a drop in the Dow Jones. In...
Tagged in: Anonymous Hack DDoS Attacks Social Media Firestorm Social Media Risk Management Social Media Safety
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Karen Masullo

Posted by on in National Security
DownloadWP
The Boston Marathon Bombings Approaches to Personal Safety in a Crisis Event UPDATE 4/19/9013 8:45 PM As of 4/19/2013 8:00 a massive manhunt is underway for one suspect.  One suspect was killed in a shootout with police.  BOSTON AND SURROUNDING AREAS ARE ON A SHELTER IN PLACE ORDER The shootout was captured on a mobile device below: Approaches to Personal Safety in a Crisis Event This document is a compilation of analysis and preparedness strategies by Firestorm Principals and members of the Firestorm Expert Council™ in response to the tragic bombings at the 2013 Boston Marathon. During the preparation of this document, a massive explosion occurred on 4/17/2013 in West, Texas at the West Fertilizer Plant. "Homes have been destroyed," Waco Police Sgt. William Patrick Swanton said. "There are homes flattened. Part of that community is gone."Firestorm feels more st...
Tagged in: Boston Marathon Bombing Boston Marathon Explosion Djohar Tsarnaev Personal Safety in a Crisis
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Karen Masullo

Posted by on in Crisis Communication
ALERT: EXPLOSIONS ROCK BOSTON MARATHON       Firestorm Alert     UPDATE 4/19/9013 8:45 PM Related Post: Video, whitepaper on safety in a crisis Massive manhunt underway. MA Governor Deval Patrick Suspect 1 is dead, suspect 2 on the run.  All Public transit closed.  ALL BOSTON RESIDENTS SHELTER IN PLACE One officer dead, one wounded.  Do NOT Tweet officer locations and images putting officers and yourself at risk. Suspect 2:   UPDATE 4/18/2013 More at: http://www.fbi.gov/bostonbombingsSubmit tips to: https://bostonmarathontips.fbi.gov View all Suspect Images at http://www.fbi.gov/news/updates-on-investigation-into-multiple-explosions-in-boston/photos     As of April 17, 2013, 2:50 p.m. ...
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Karen Masullo
Posted by on in Social Media
URI SMS Emergency Message
Social Media – Increasing Risk in a Crisis? From a social and merged media perspective, three recent crisis events highlight the benefits of social media use, but also clearly illustrate the very real risks to people in an active event. The first, a lockdown announced on 4/4/2013 on the University of Rhode Island Campus after reports of a person with a gun.At 12:45 pm on 4/4/2013, the University of Rhode Island (URI) announced via SMS, Twitter, Facebook and a message on its website that they were "... investigating reports of a man with a gun in or around Chafee Hall on the Kingston campus." The school posted a warning on its website: "Stay away from the area. Seek shelter in a secure location until the incident is resolved." In a subsequent message posted however: "Due to extraordinarily high volume, our homepage is not accessible. Therefore we have replaced it temporarily so that w...
Tagged in: #SMEM Crisis Communications Experts Social Media Communication Social Media Risk Planning Social Media Safety
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Karen Masullo

Posted by on in Social Media
WSJFigo
Ford Apologizes for being Gazopted – The Ford Figo India Ads By Karen Masullo, EVP Social Media Risk, Firestorm Executives at Ford were as shocked as the public when distasteful ad mockups featuring the Ford brand were posted on the Internet, and quickly went viral. According to a report by the AP, “The Indian unit of Ford Motor Co. has apologized for advertisements decried as demeaning to women, including one depicting Italy’s former Prime Minister Silvio Berlusconi with a trio of bound women in the trunk of a car.” “A Ford India spokeswoman said Monday that the company is investigating whether anyone at the automaker ever saw the print ads, which were never used commercially but appeared over the March 24th weekend on a website showcasing creative advertising.” Ford’s India Ad agency, WPP Plc (WPP)’s JWT (J. Walter Thompson) India unit fired an undisclosed number of employees fo...
Tagged in: Ford Figo Ads Gazopt Social Media Risk Social Media Risk Planning Social Media Vulnerability
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Karen Masullo

Posted by on in Social Media
A Bully in the BuildingIn a video released by ESPN's Outside the Lines, footage of Rice physically abusing players quickly went viral, and has resulted in the firing of Coach Rice. "Based upon recently revealed information and a review of previously discovered issues, Rutgers has terminated the contract of Mike Rice," the school statement read. “I am responsible for the decision to attempt a rehabilitation of Coach Rice,” said Rutgers Director of Intercollegiate Athletics Tim Pernetti. “Dismissal and corrective action were debated in December and I thought it was in the best interest of everyone to rehabilitate, but I was wrong. Moving forward, I will work to regain the trust of the Rutgers community.” Social media allows the instant distribution of content, and results in public outcry far louder and more immediate than many organizations anticipate.This now spotlights a broader...
Tagged in: Coach Rice Rutgers Social Media Social Media Risk Social Media Vulnerability
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