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In a Crisis now? Call us: 770-643-1114


“What should we do now?” “What should we say?”

How you answer the question “What should we do now?” can have far reaching implications for your company or organization.  Preparedness and Resiliency are key brand attributes for every company. Crises come as surprises. Control of events and message are lost. Impacts accelerate. Public scrutiny intensifies.

Are you ready? How do you know? Are you sure?

Most executives are trained to make decisions based upon information, data, and policy. In a crisis,
•    Information is generally wrong
•    Data is not available
•    Policies do not exist
•    Command & Control is lost
•    Brand & reputation are under attack
•    Leadership is involved and engaged personally
•    Impacts are disproportional
•    Events are escalating
•    Speed is quality or even survival
•    You are the center of media focus

The above dynamics work aggressively against traditional empirical management decision processes. Decisions must be made quickly with limited and often incorrect information. A crisis is not business as usual. A crisis is business as unusual. Crises have a short duration, but have consequences that can determine the viability of a business or organization for years to come. If you are explaining, you are losing.

Crises have impacts – for good and bad. Every crisis starts with a combination of opportunity and danger. Where the risk/crisis conundrum balances depends upon your initial critical decisions, your crisis communications, your monitoring of events, and your adjustments made to strategy and actions as events develop.  Your company’s reputation, brand, legacy, and profitability hang in the balance in a crisis.  Crises are personal. Every crisis is a human crisis. It is your company. It is your people. It is your brand. It is your reputation. It is your career. Doing the wrong thing or doing nothing can create a point of no return.

In a Crisis now? 770-643-1114

FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.


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Crisis Management  |  Firestorm

SCHOOL PREPAREDNESS - simplifying Preparedness

Every member of the school community wants to know that students, faculty and staff will be safe at your school. While most schools have thought about natural disasters, such as hurricanes, tornadoes and earthquakes, and human-induced threats, such as school violence and sexual abuse, new threats appear each year. With the rise in social media threats, like cyber bullying and sexting, as well as new forms of communicable illness, it is necessary that schools be continually updating their plans. Learn More: 

View Recorded Webinars with our School Partners Renweb, Tennessee Association of Independent Schools, and Georgia Independent Schools Association:


IRLArticleFirestorm President Jim Satterfield featured on Cover of The Letter from ISN

Firestorm is delighted to be featured on the cover of the July issue of the Insurance Research Letter (The Letter℠). The Letter contains a full feature article by Jim Satterfield, detailing his experiences on the ground in response to the Virginia Tech Shootings of 2007. We will further provide The Letter with a monthly article related to Crisis and Consequence Management.

Read the full announcement


Firestorm webinar briefs capture the salient points from Firestorm webinars, in a downloadable format and are available to help foster discussion, planning and response.
Learn More....

20141208233908-january-2015-franchise-500Firestorm President Jim Satterfield is featured in Entrepreneur Magazine

"What do nuclear meltdowns, school shootings and PR disasters have to do with ham? Nothing—unless you’re Jim Satterfield. For him, they are inextricably linked.

Satterfield is president and COO of Firestorm Solutions, which helps companies assess and identify potential disasters and/or deal with their aftermath. In 2009, after four years of strong growth...

- Read the full article here.

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 Download the Firestorm Ebola Factsheet  |  Download the Firestorm Enterovirus Factsheet

Latest Blogs

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Reminders Abound of Need for Hurricane Season Preparedness
Disaster Planning
As we approach the end of August, we are now about halfway through the 2015 Atlantic Hurricane season that began on June 1st and will end on November 30th. Across the southeast USA and along the Atlantic coast businesses, schools, health care facilities, agencies, not-for-profit organizations, commu...
Continue Reading...
Security Breaches - How Do You Know What You Don't Know?
Data Security
Security breaches - how do you know what you don't know? Recognize data breach is not an IT problem, but a human problem. View the presentation of this infograph here. (function(d){ var js, id="pikto-embed-js", ref=d.getElementsByTagName("script")[0]; ...
Business Crisis
Say it ain’t so!!!
Workplace Violence
I saw with alarm the reports of the killing of a reporter and cameraman today in Virginia. Two people doing their jobs today lost their lives. Why were their lives in jeopardy? They were filming an interview with a chamber representative at a strip mall in Virginia.  They were not in a war zo...
Continue Reading...
international conference on building resilience
5th International Conference on Building Resilience
Domestic preparedness
This blog originally posted on the Community & Regional Resilience Institute. I had the good fortune to participate in this meeting last month (hosted by Australia’s University of Newcastle). The meeting brought together practitioners and researchers who illuminated virtually every facet...
Continue Reading...
Dr. Chandler Stage 4 08102015
The Six Stages of Crisis for Communication Planning - Stage Four: The Management Phase
Crisis Communication
This is the fourth of six essays that explore each phase of a crisis, identify specific areas of concern and provide manageable solutions. Download the first essay HERE, download the second essay HERE and download the third essay HERE. Download the Stage Four Brief. Watch the Presentation on YouTub...
Continue Reading...
Finding Problems – Big Ones and Little Ones
Crisis Communication
I recently read Michael Roberto’s book, Know What You Don’t Know.  Spoiler Alert!! The core message from the book is that it’s more important for leaders to be able to find problems than it is for leaders to be able to solve problems. This sounds like a genuine “Duh!” But it’s actually extreme...
Continue Reading...
disaster month 1
Are You Ready for the #1 Disaster Month?
Disaster Planning

Are you ready for the number one disaster month of the year? Reposted with permission by Julie Reynolds, Marketing and Communications Specialist at Veoci.

 View original infograph here.

disaster month 2

disaster month 3

disaster month 4

Continue Reading...
Alisa Agozzino 1
Social Media Sting - Keeping Students Safe
Social Media
Dr. Alisa Agozzino is an assistant professor of public relations at Ohio Northern University. Dr. Agozzino's main research interest lies in social media tools within the public relations field. Her current research agenda examines how social media impacts different industries. From nonprofit, to adm...
Continue Reading...
Smokejumper Logic & Civil Unrest
Crisis Communication
Reposted by permission of Firestorm Expert Council Member Steve Crimando. In June 2000, Fast Company magazine published a short article of mine discussing crisis management strategies. In that piece, I discussed interviews I had conducted with “smokejumpers,” wildfire fighters who parachute into fo...
Continue Reading...
New Updated Earthquake Risk Analysis Expands Risk Zones and Disaster Severity Threat for Most of USA
Disaster Planning
A new report published online this week (Kishor S. Jaiswal, Mark D. Petersen, Ken Rukstales, and William S. Leith (2015) Earthquake Shaking Hazard Estimates and Exposure Changes in the Conterminous United States Earthquake Spectra In-Press/Published Online: August 10, 2015) includes analysis that ex...
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Firestorm believes that crisis preparedness is predicated on recognition of imminent threats. Our weekly newsletter is an invaluable tool that reports on current conditions and issues, and includes original commentary and analysis from our Expert Council, Senior Leadership, and Guest Contributors. Valuable, insightful commentary analysis each week - and it's FREE! Sign up to receive these critical alerts

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Crisis CalendarFirestorm Events

Firestorm presents a variety of topical webinars each month for the business community presented by leading experts in their fields.  Our Leadership Team and Expert Council present as Keynote Speakers, Program Presenters, and Panel Members at events across the country. Keep up to date and Join us!
View our Upcoming Events...


Read Our Latest Analysis

NewBookCoverFirestorm founders Harry Rhulen and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to address the need for crisis and disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs.

Download the eBook..

(800) 321-2219

Every Crisis is a Human Crisis

Who We Are

What We Do

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Contact Firestorm



"Firestorm Transforms Crisis


into Value"


Our Address:
1000 Holcomb Woods Parkway Suite 130
Roswell, GA USA 30076


FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

We are the Crisis Coach® (800) 321-2219

Meet Our Management Team