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In a Crisis now? Call us: 770-643-1114

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“What should we do now?” “What should we say?”

How you answer the question “What should we do now?” can have far reaching implications for your company or organization.  Preparedness and Resiliency are key brand attributes for every company. Crises come as surprises. Control of events and message are lost. Impacts accelerate. Public scrutiny intensifies.

Are you ready? How do you know? Are you sure?

Most executives are trained to make decisions based upon information, data, and policy. In a crisis,
•    Information is generally wrong
•    Data is not available
•    Policies do not exist
•    Command & Control is lost
•    Brand & reputation are under attack
•    Leadership is involved and engaged personally
•    Impacts are disproportional
•    Events are escalating
•    Speed is quality or even survival
•    You are the center of media focus

The above dynamics work aggressively against traditional empirical management decision processes. Decisions must be made quickly with limited and often incorrect information. A crisis is not business as usual. A crisis is business as unusual. Crises have a short duration, but have consequences that can determine the viability of a business or organization for years to come. If you are explaining, you are losing.

Crises have impacts – for good and bad. Every crisis starts with a combination of opportunity and danger. Where the risk/crisis conundrum balances depends upon your initial critical decisions, your crisis communications, your monitoring of events, and your adjustments made to strategy and actions as events develop.  Your company’s reputation, brand, legacy, and profitability hang in the balance in a crisis.  Crises are personal. Every crisis is a human crisis. It is your company. It is your people. It is your brand. It is your reputation. It is your career. Doing the wrong thing or doing nothing can create a point of no return.


In a Crisis now? 770-643-1114

FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

GET CRISIS HELP NOW!
BSH13Advanced Learning Center Firestorm Ebola Factsheet 2014
ASSESS YOUR RISK
MANAGE YOUR CRISIS
CONTROL YOUR MESSAGE

SchoolsBrochure2SCHOOL PREPAREDNESS - simplifying Preparedness

Every member of the school community wants to know that students, faculty and staff will be safe at your school. While most schools have thought about natural disasters, such as hurricanes, tornadoes and earthquakes, and human-induced threats, such as school violence and sexual abuse, new threats appear each year. With the rise in social media threats, like cyber bullying and sexting, as well as new forms of communicable illness, it is necessary that schools be continually updating their plans. Learn More: 

 

View Recorded Webinars with our School Partners Renweb, Tennessee Association of Independent Schools, and Georgia Independent Schools Association:


READ AND DOWNLOAD OUR LATEST

GunsinSchools

INSIGHTS PAPER: Arming Teachers Disarms Planning – Armed Teachers in Classroom – A Firestorm Insights Paper With Harry Rhulen, CEO

 

LEARN MORE ABOUT OUR WEBINAR SERIES WITH THE UNIVERSITY OF ALABAMA

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 Download the Firestorm Ebola Factsheet  |  Download the Firestorm Enterovirus Factsheet

KeystoCulture

Harry Rhulen CEO

In light of the shooting at Marysville-Pilchuck HS, Firestorm CEO Harry Rhulen cautions on Copycat activity: Something that has been firmly documented over a lengthy period of time is that any time there is a high profile event, featured by the media, such as a shooting or a bombing, the potential for copycat violence is high.Copycat violence does not have to take the exact same form as the reported ...Read the full article...

 


View the recorded EMERGENCY SESSION -Why Should Your Company Care About Communicable Illness Today?

Featuring Dr. Steve Cunnion and Dr. Don Donahue: Join us as crisis expert Jim Satterfield, President of Firestorm, and his special guests Dr. Don Donahue, Executive Director of the Center for Health Policy & Preparedness and Advisory Member to the American Academy of Disaster Medicine, and Dr. Steve Cunnion, the first to identify SARS in the Western world and Medical Director of the Center for Health Policy & Preparedness, discuss current threats in this session – from Ebola exposure to cases of Enterovirus 68 and TB, and their effects on businesses nationwide. VIEW THE RECORDED SESSION


Firestorm® New Infographic Detailing - Financial Impacts and Communicable Illness Planning

infographNot having a communicable illness strategy with defined processes, procedures and triggers is not an option and may ultimately damage your brand. Plans must align to standards and best practices and critical legal threats must be explored.

Firestorm has developed and implemented communicable illness plans for businesses over the past nine years and has aggregated what companies need to know and do now.

This infographic details historical and recent brand damage incidents caused by communicable illnesses. View the infographic here.

 


 Download the Firestorm Ebola Factsheet  |  Download the Firestorm Enterovirus Factsheet

Latest Blogs

MichaelHeywardQuote
The Problem with Whispers and Secrets (and Snapchats)
Social Media
Anonymity is different from privacy At Firestorm, we have reviewed a variety of emerging applications including Whisper, Secret and Snapchat. We are not fans. The "promise" of anonymity, of images and conversations that disappear, poses a threat to schools, businesses and reputations alike. Most r...
Continue Reading...
Financial Impacts and Communicable Illness Planning
Communicable Illness
  Not having a communicable illness strategy with defined processes, procedures and triggers is not an option and may ultimately damage your brand. Plans must align to standards and best practices and critical legal threats must be explored. Firestorm has developed and implemented communicabl...
LossControlRisk
The Issue Is Not Ebola, It's Loss of Control
Business Continuity
Ebola preparedness for companies, especially publicly traded ones, is not about cleaning protocols or social distancing. It is about brand and reputation. It is about significant, permanent loss of property value, and potential permanent impact on multiples. Do you have a business crisis-risk strat...
Continue Reading...
BeRThA diagram
Firestorm Alert: Most Recent School Shooting and Heightened Awareness of Copycat Activity
School Violence
In light of the shooting at Marysville-Pilchuck HS, Firestorm CEO Harry Rhulen cautions on Copycat activity: Something that has been firmly documented over a lengthy period of time is that any time there is a high profile event, featured by the media, such as a shooting or a bombing, the potential ...
Continue Reading...
Resilience
Resilience – What Is It, Anyway?
Crisis Communication
One of the blessings – and curses – of working in resilience is that you have to attend a lot of meetings – a LOT of meetings. Too often, you’ll think you’re making real progress on dealing with an issue when the meeting will get sidetracked (or highjacked) when someone blurts out, “Well, what is re...
Continue Reading...
Safety check
Safety Check - The Facebook Feature You Need To Like
Social Media
Predict.Plan.Perform.®, it's nice to see others using our methodology. Predicting threats and crises, planning for how to deal with a crisis and lastly, performing as flawlessly as possible during and after a crisis. It's what we do here at Firestorm. When we see others following our steps, it ensu...
Continue Reading...
madware 2
Beware of the Madware - Android Users Could be at Risk
Data Security
There is a recent post that discusses a new problem for people with Android-based mobile devices – madware. Madware is the aggressive pushing of ads to mobile devices (note: this is currently specific to the Android operating system, but that doesn’t mean that it won’t become a problem for iOS user...
Continue Reading...

Newsletter Sign Up

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Firestorm believes that crisis preparedness is predicated on recognition of imminent threats. Our weekly newsletter is an invaluable tool that reports on current conditions and issues, and includes original commentary and analysis from our Expert Council, Senior Leadership, and Guest Contributors. Valuable, insightful commentary analysis each week - and it's FREE! Sign up to receive these critical alerts

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Crisis CalendarFirestorm Events

Firestorm presents a variety of topical webinars each month for the business community presented by leading experts in their fields.  Our Leadership Team and Expert Council present as Keynote Speakers, Program Presenters, and Panel Members at events across the country. Keep up to date and Join us!
View our Upcoming Events...

 

Read Our Latest Analysis

NewBookCoverFirestorm founders Harry Rhulen and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to address the need for crisis and disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs.

Download the eBook..

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FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

We are the Crisis Coach® (800) 321-2219


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