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In a Crisis now? Call us: 770-643-1114

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“What should we do now?” “What should we say?”

How you answer the question “What should we do now?” can have far reaching implications for your company or organization.  Preparedness and Resiliency are key brand attributes for every company. Crises come as surprises. Control of events and message are lost. Impacts accelerate. Public scrutiny intensifies.

Are you ready? How do you know? Are you sure?

Most executives are trained to make decisions based upon information, data, and policy. In a crisis,
•    Information is generally wrong
•    Data is not available
•    Policies do not exist
•    Command & Control is lost
•    Brand & reputation are under attack
•    Leadership is involved and engaged personally
•    Impacts are disproportional
•    Events are escalating
•    Speed is quality or even survival
•    You are the center of media focus

The above dynamics work aggressively against traditional empirical management decision processes. Decisions must be made quickly with limited and often incorrect information. A crisis is not business as usual. A crisis is business as unusual. Crises have a short duration, but have consequences that can determine the viability of a business or organization for years to come. If you are explaining, you are losing.

Crises have impacts – for good and bad. Every crisis starts with a combination of opportunity and danger. Where the risk/crisis conundrum balances depends upon your initial critical decisions, your crisis communications, your monitoring of events, and your adjustments made to strategy and actions as events develop.  Your company’s reputation, brand, legacy, and profitability hang in the balance in a crisis.  Crises are personal. Every crisis is a human crisis. It is your company. It is your people. It is your brand. It is your reputation. It is your career. Doing the wrong thing or doing nothing can create a point of no return.


In a Crisis now? 770-643-1114

FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

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ASSESS YOUR RISK
MANAGE YOUR CRISIS
CONTROL YOUR MESSAGE

SchoolsBrochure2SCHOOL PREPAREDNESS - simplifying Preparedness

Every member of the school community wants to know that students, faculty and staff will be safe at your school. While most schools have thought about natural disasters, such as hurricanes, tornadoes and earthquakes, and human-induced threats, such as school violence and sexual abuse, new threats appear each year. With the rise in social media threats, like cyber bullying and sexting, as well as new forms of communicable illness, it is necessary that schools be continually updating their plans. Learn More: 

 

View Recorded Webinars with our School Partners Renweb, Tennessee Association of Independent Schools, and Georgia Independent Schools Association:


READ AND DOWNLOAD OUR LATEST

GunsinSchools

INSIGHTS PAPER: Arming Teachers Disarms Planning – Armed Teachers in Classroom – A Firestorm Insights Paper With Harry Rhulen, CEO

 

LEARN MORE ABOUT OUR WEBINAR SERIES WITH THE UNIVERSITY OF ALABAMA

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 Download the Firestorm Ebola Factsheet  |  Download the Firestorm Enterovirus Factsheet

20141208233908-january-2015-franchise-500Firestorm President Jim Satterfield is featured in the January issue of Entrepreneur Magazine

"What do nuclear meltdowns, school shootings and PR disasters have to do with ham? Nothing—unless you’re Jim Satterfield. For him, they are inextricably linked.

Satterfield is president and COO of Firestorm Solutions, which helps companies assess and identify potential disasters and/or deal with their aftermath. In 2009, after four years of strong growth...

- Read the full article here.

Harry Rhulen CEO

In light of the shooting at Marysville-Pilchuck HS, Firestorm CEO Harry Rhulen cautions on Copycat activity: Something that has been firmly documented over a lengthy period of time is that any time there is a high profile event, featured by the media, such as a shooting or a bombing, the potential for copycat violence is high.Copycat violence does not have to take the exact same form as the reported ...Read the full article...

 


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 Download the Firestorm Ebola Factsheet  |  Download the Firestorm Enterovirus Factsheet

Latest Blogs

bird flu map
Bird Flu Confirmed at Iowa Farm - Analysis of Impact
Communicable Illness
  Last week, Bird Flu was confirmed at an Iowa Farm housing more than 5.3 million chickens. With over 10 percent of the State's egg-laying hens (in a state that produces nearly 1 in 5 eggs consumed in the country), what is at stake? Dr. Don Donahue provides insight regarding the impact. As ha...
Continue Reading...
Facebook post
Veterinarian Fired Over Controversial Facebook Post
Social Media
With a click of a button, your job can be taken away, years of building a career thrown down the drain and a reputation tarnished. Take a look at Dr. Kristen Lindsey for example. Not only was Lindsey fired from her job as a veterinarian this week, but she could face animal cruelty charges due to a ...
Continue Reading...
marathon
The Miles Between - A Runner's Perspective on Security and Marathons
Disaster Planning
  Two years ago, the bombing at the Boston Marathon Finish Line shocked everyone. Almost three weeks later, my son ran in the Long Branch Half Marathon. This race is run concurrently with the New Jersey Marathon. The start line for both races is in Oceanport and the finish line for both races ...
Continue Reading...
WCC 2
North Carolina College in Lockdown Twice in Five Days
School Violence
A North Carolina community college was in lockdown twice last week in the wake of violence. The first lockdown occurred April 13, 2015. First Lockdown Wayne Community College was closed following the murder of print shop director, Ron Lane. The man accused of killing Lane is 20-year-old Kenneth St...
Continue Reading...
graph
Bottom-Line: You Need an Intelligence Network
Social Media
A recent article titled The Secret Online Lives of Teenagers Revealed caused Firestorm Principal Ken Mercer to reflect on the importance of monitoring social media and building an Intelligence Network New research shows that 92 percent of teens are online every day and 24 percent say they’re onli...
Continue Reading...
OSHA
OSHA Releases New Guidelines for Preventing Workplace Violence
Disaster Planning
Recently, the Occupational Safety and Health Administration (OSHA) released new guidelines for preventing workplace violence in the healthcare and social service industries. The publication updates the 1996 and 2004 voluntary guidelines. The guidelines were created based upon industry best practices...
Continue Reading...
A Crisis Q & A With Jim Satterfield
Crisis Communication
We recently sat in on a two hour CrisisCoach® workshop conducted by Jim Satterfield with our Firestorm Maryland Principals, Ryan and Ken Mercer. The following is a review some of the questions asked during the session that we know you’ll find valuable.   Q: Can I identify my organization’s nex...

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Firestorm believes that crisis preparedness is predicated on recognition of imminent threats. Our weekly newsletter is an invaluable tool that reports on current conditions and issues, and includes original commentary and analysis from our Expert Council, Senior Leadership, and Guest Contributors. Valuable, insightful commentary analysis each week - and it's FREE! Sign up to receive these critical alerts

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Crisis CalendarFirestorm Events

Firestorm presents a variety of topical webinars each month for the business community presented by leading experts in their fields.  Our Leadership Team and Expert Council present as Keynote Speakers, Program Presenters, and Panel Members at events across the country. Keep up to date and Join us!
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Read Our Latest Analysis

NewBookCoverFirestorm founders Harry Rhulen and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to address the need for crisis and disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs.

Download the eBook..

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FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

We are the Crisis Coach® (800) 321-2219


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