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In a Crisis now? Call us: 770-643-1114

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“What should we do now?” “What should we say?”

How you answer the question “What should we do now?” can have far reaching implications for your company or organization.  Preparedness and Resiliency are key brand attributes for every company. Crises come as surprises. Control of events and message are lost. Impacts accelerate. Public scrutiny intensifies.

Are you ready? How do you know? Are you sure?

Most executives are trained to make decisions based upon information, data, and policy. In a crisis,
•    Information is generally wrong
•    Data is not available
•    Policies do not exist
•    Command & Control is lost
•    Brand & reputation are under attack
•    Leadership is involved and engaged personally
•    Impacts are disproportional
•    Events are escalating
•    Speed is quality or even survival
•    You are the center of media focus

The above dynamics work aggressively against traditional empirical management decision processes. Decisions must be made quickly with limited and often incorrect information. A crisis is not business as usual. A crisis is business as unusual. Crises have a short duration, but have consequences that can determine the viability of a business or organization for years to come. If you are explaining, you are losing.

Crises have impacts – for good and bad. Every crisis starts with a combination of opportunity and danger. Where the risk/crisis conundrum balances depends upon your initial critical decisions, your crisis communications, your monitoring of events, and your adjustments made to strategy and actions as events develop.  Your company’s reputation, brand, legacy, and profitability hang in the balance in a crisis.  Crises are personal. Every crisis is a human crisis. It is your company. It is your people. It is your brand. It is your reputation. It is your career. Doing the wrong thing or doing nothing can create a point of no return.


In a Crisis now? 770-643-1114

FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

GET CRISIS HELP NOW!

BSH13BCCTA Predictive Actionable Intelligence Firestorm

ASSESS YOUR RISK
MANAGE YOUR CRISIS
CONTROL YOUR MESSAGE

SchoolsBrochure2SCHOOL PREPAREDNESS - simplifying Preparedness

Every member of the school community wants to know that students, faculty and staff will be safe at your school. While most schools have thought about natural disasters, such as hurricanes, tornadoes and earthquakes, and human-induced threats, such as school violence and sexual abuse, new threats appear each year. With the rise in social media threats, like cyber bullying and sexting, as well as new forms of communicable illness, it is necessary that schools be continually updating their plans. Learn More: 

 

View Recorded Webinars with our School Partners Renweb, Tennessee Association of Independent Schools, and Georgia Independent Schools Association:


READ AND DOWNLOAD OUR LATEST

GunsinSchools

INSIGHTS PAPER: Arming Teachers Disarms Planning – Armed Teachers in Classroom – A Firestorm Insights Paper With Harry Rhulen, CEO

 

LEARN MORE ABOUT OUR WEBINAR SERIES WITH THE UNIVERSITY OF ALABAMA

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IRLArticleFirestorm President Jim Satterfield featured on Cover of The Letter from ISN

Firestorm is delighted to be featured on the cover of the July issue of the Insurance Research Letter (The Letter℠). The Letter contains a full feature article by Jim Satterfield, detailing his experiences on the ground in response to the Virginia Tech Shootings of 2007. We will further provide The Letter with a monthly article related to Crisis and Consequence Management.

Read the full announcement


 

PDFDOWNLOAD A FIRESTORM WEBINAR BRIEF NOW
Firestorm webinar briefs capture the salient points from Firestorm webinars, in a downloadable format and are available to help foster discussion, planning and response.
 
Learn More....

20141208233908-january-2015-franchise-500Firestorm President Jim Satterfield is featured in Entrepreneur Magazine

"What do nuclear meltdowns, school shootings and PR disasters have to do with ham? Nothing—unless you’re Jim Satterfield. For him, they are inextricably linked.

Satterfield is president and COO of Firestorm Solutions, which helps companies assess and identify potential disasters and/or deal with their aftermath. In 2009, after four years of strong growth...

- Read the full article here.


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 Download the Firestorm Ebola Factsheet  |  Download the Firestorm Enterovirus Factsheet

Latest Blogs

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E Pluribus Unum
Domestic preparedness
This blog originally posted on the Community & Regional Resilience Institute. “For there is nothing good or bad, but thinking makes it so.” – Shakespeare, Hamlet. Many who fly the community resilience flag often quarter it with terms such as equity, social justice and diversity. They have con...
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Natural Disasters and Hospital Safety
Disaster Planning
The below infograph is presented with permission from Easterm Kentucky University. "During times of meteorological disasters, citizens often make it a point to head to local hospitals in the hopes of finding safety from the storm. After an investigation by Consumer Reports, it has become apparent t...
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reddit's Readers Revolt
Crisis Communication
Have you stopped by reddit lately? Things got heated on the self-proclaimed “front page of the internet.” In case you missed it: a completely anonymous community boasting users with names like StickleyMan, awildsketchappeared, and horse_you_rode_in_on just fired the CEO of reddit, the 10th most popu...
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The Six Stages of Crisis for Communication Planning – Phase Two: The Risk Assessment Phase
Crisis Communication
This is the second of six essays that explore each phase of a crisis, identify specific areas of concern and provide manageable solutions. Download the first essay HERE Download the Stage Two Brief Watch the Presentation on YouTube. The second stage in the lifecycle of a crisis is the risk assessme...
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Five Lessons Business can Learn from the NYSE “glitch”
Crisis Communication
This article discusses how the New York Stock Exchange mishandled a Business Crisis-Risk™ so poorly it brought hysteria to the market place, exposed the ineptitude of senior management and their business crisis incident response plans, and more important and of more consequence, exposed the antiquat...
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IRLCover
Firestorm Featured on Cover of The Letter from ISN
Firestorm Press
  Firestorm is delighted to be featured on the cover of the July issue of the Insurance Research Letter (The Letter℠). The Letter contains a full feature article by Jim Satterfield, detailing his experiences on the ground in response to the Virginia Tech Shootings of 2007. We will further pr...
Continue Reading...
subwayjared
Subway Crisis - The Biggest Threat to Your Brand is Denial
Crisis Communication
Subway had notice; Russell Taylor, head of Fogle’s charity, The Jared Foundation, was arrested on charges of possessing and producing child pornography in April of this year. An immediate plan was required in response; while it is understandable that Subway would want to respect its long-term relati...
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Newsletter Sign Up

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Firestorm believes that crisis preparedness is predicated on recognition of imminent threats. Our weekly newsletter is an invaluable tool that reports on current conditions and issues, and includes original commentary and analysis from our Expert Council, Senior Leadership, and Guest Contributors. Valuable, insightful commentary analysis each week - and it's FREE! Sign up to receive these critical alerts

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Crisis CalendarFirestorm Events

Firestorm presents a variety of topical webinars each month for the business community presented by leading experts in their fields.  Our Leadership Team and Expert Council present as Keynote Speakers, Program Presenters, and Panel Members at events across the country. Keep up to date and Join us!
View our Upcoming Events...

 

Read Our Latest Analysis

NewBookCoverFirestorm founders Harry Rhulen and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to address the need for crisis and disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs.

Download the eBook..

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FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

We are the Crisis Coach® (800) 321-2219


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