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In a Crisis now? Call us: 770-643-1114


“What should we do now?” “What should we say?”

How you answer the question “What should we do now?” can have far reaching implications for your company or organization.  Preparedness and Resiliency are key brand attributes for every company. Crises come as surprises. Control of events and message are lost. Impacts accelerate. Public scrutiny intensifies.

Are you ready? How do you know? Are you sure?

Most executives are trained to make decisions based upon information, data, and policy. In a crisis,
•    Information is generally wrong
•    Data is not available
•    Policies do not exist
•    Command & Control is lost
•    Brand & reputation are under attack
•    Leadership is involved and engaged personally
•    Impacts are disproportional
•    Events are escalating
•    Speed is quality or even survival
•    You are the center of media focus

The above dynamics work aggressively against traditional empirical management decision processes. Decisions must be made quickly with limited and often incorrect information. A crisis is not business as usual. A crisis is business as unusual. Crises have a short duration, but have consequences that can determine the viability of a business or organization for years to come. If you are explaining, you are losing.

Crises have impacts – for good and bad. Every crisis starts with a combination of opportunity and danger. Where the risk/crisis conundrum balances depends upon your initial critical decisions, your crisis communications, your monitoring of events, and your adjustments made to strategy and actions as events develop.  Your company’s reputation, brand, legacy, and profitability hang in the balance in a crisis.  Crises are personal. Every crisis is a human crisis. It is your company. It is your people. It is your brand. It is your reputation. It is your career. Doing the wrong thing or doing nothing can create a point of no return.

In a Crisis now? 770-643-1114

FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.




SchoolsBrochure2SCHOOL PREPAREDNESS - simplifying Preparedness

Every member of the school community wants to know that students, faculty and staff will be safe at your school. While most schools have thought about natural disasters, such as hurricanes, tornadoes and earthquakes, and human-induced threats, such as school violence and sexual abuse, new threats appear each year. With the rise in social media threats, like cyber bullying and sexting, as well as new forms of communicable illness, it is necessary that schools be continually updating their plans. Learn More: 


View Recorded Webinars with our School Partners Renweb, Tennessee Association of Independent Schools, and Georgia Independent Schools Association:



INSIGHTS PAPER: Arming Teachers Disarms Planning – Armed Teachers in Classroom – A Firestorm Insights Paper With Harry Rhulen, CEO




Firestorm® Announces Launch of Business Crisis-Risk™ Prevention & Performance Group

Jack Healey(Atlanta, Georgia) Firestorm Solutions, LLC, (Firestorm®) a leading provider of crisis management solutions and services, announced today the formation of the Firestorm Business Crisis-Risk™ Prevention & Performance Group. The newly formed practice group focuses on the operational, governance and human impacts that crises have upon a business. Using the Firestorm PREDICT.PLAN.PERFORM® process, the group has developed a unique, proprietary Business Crisis Predictive Diagnostic Model ™, which allows company leadership to understand and identify the underlying ‘crisis-risk’ factors imbedded in their businesses and to predict impending business crises before they arise...(Read full release)

Firestorm Welcomes Newest Member to its Expert Council - Dr. Kris Mohandie

Dr. Kris Mohandie ImageDr. Kris Mohandie is a clinical, police and forensic psychologist with over twenty-five years of experience in the assessment and management of violent behavior. He is Board Certified by the American Board of Professional Psychology (ABPP) in Police and Public Safety Psychology and also holds a diplomate from the Society for Police and Criminal Psychology.

He has worked in field responses and case investigations for local, state and federal law enforcement organizations including LAPD’s Threat Management Unit, SWAT/Crisis Negotiation Team and the FBI’s Behavioral Analysis Program. He regularly consults on workplace violence, extreme violence, college and university and K-12 school violence, stalking and threat cases in the private and public sector through his company, Operational Consulting International, Inc. His book, School Violence Threat Management came out in 2000 and is now in its second printing.

Dr. Mohandie regularly trains and consults to schools and universities throughout North America after developing... Read his full bio

Latest Blogs

Firestorm Message to Media at VA Tech
Crisis Communication Musts - the 4 Essentials
Crisis Communication
Effective media communications is a crucial element in emergency/crisis management and should assume a central role in disaster preparedness. 4 Essentials Proper communications establishes public confidence in the ability of an organization to deal with a crisis and to bring about a satisfactory c...
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The Book
Are You Guilty of Using Disaster Denial Excuses?
Disaster Planning
September is National Preparedness Month. Are you prepared if disaster strikes? The introduction of Disaster Ready People for a Disaster Ready America reveals four excuses people use for why they're not prepared during a crisis.  What, Me Worry? There is no dependence that can be sure,but a ...
Continue Reading...
Swatting Quote
Swatting, Twitch TV and 25 Years in Federal Prison for a 15 Year Old
Breaking News
Swatting:  Swatting refers to a person falsely reporting an incident which requires the police (preferably SWAT) to respond when a response is not actually required.  Some gamer Swatters and the targets of Swatters, knowingly or unknowingly live televise the incident as a part of gameplay....
Continue Reading...
resp infection
Virus Plagues the States: An Analysis by Dr. Don Donahue
Communicable Illness
Enteroviruses are a broad family of microbes that include the causes of polio, the common cold and the current human enterovirus 68 (HEV68) outbreak. These viruses are sufficiently numerous that many are classified simply by the order in which they were classified, hence enterovirus 68 was the 68th ...
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original tweet
Bomb Threat Diverts American Airlines Flight
Social Media
 “@AmericanAir We have been receiving reports that @j_smedley’s plane #362 from DFW to SAN has explosives on-board, please look into this,” read a tweet that prematurely landed an American Airlines flight on August 24. The flight, scheduled to arrive in San Diego from Dallas, landed safely i...
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apple 1
Did They Just Happen to Get A Bad Apple Or Do We Need to Pay Closer Attention?
Data Security
Oops! It happened again! Big shocker, another security breach hits the news but this one is just a little bit more scandalous. Hearing about leaked celebrity nude photos isn’t something out of the norm, but this time we’re hearing about claims involving Apple and iCloud. Apple has just released a st...
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dr frieden
CDC Director on Ebola - An Urgent Response is Needed
Communicable Illness
The following is an excerpt of the transcript of CDC Director Tom Frieden's teleconference on the continued efforts to contain the recent Ebola outbreak. The transcript in its entirety may be found here, with audio here. TOM FRIEDEN: "Thank you very much for joining us today. I've just returned f...
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Newsletter Sign Up

newsletter signup
Firestorm believes that crisis preparedness is predicated on recognition of imminent threats. Our weekly newsletter is an invaluable tool that reports on current conditions and issues, and includes original commentary and analysis from our Expert Council, Senior Leadership, and Guest Contributors. Valuable, insightful commentary analysis each week - and it's FREE! Sign up to receive these critical alerts

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Crisis CalendarFirestorm Events

Firestorm presents a variety of topical webinars each month for the business community presented by leading experts in their fields.  Our Leadership Team and Expert Council present as Keynote Speakers, Program Presenters, and Panel Members at events across the country. Keep up to date and Join us!
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Read Our Latest Analysis

NewBookCoverFirestorm founders Harry Rhulen and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to address the need for crisis and disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs.

Download the eBook..

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Every Crisis is a Human Crisis

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Roswell, GA USA 30076


FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

We are the Crisis Coach® (800) 321-2219

Meet Our Management Team