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In a Crisis now? Call us: 770-643-1114


“What should we do now?” “What should we say?”

How you answer the question “What should we do now?” can have far reaching implications for your company or organization.  Preparedness and Resiliency are key brand attributes for every company. Crises come as surprises. Control of events and message are lost. Impacts accelerate. Public scrutiny intensifies.

Are you ready? How do you know? Are you sure?

Most executives are trained to make decisions based upon information, data, and policy. In a crisis,
•    Information is generally wrong
•    Data is not available
•    Policies do not exist
•    Command & Control is lost
•    Brand & reputation are under attack
•    Leadership is involved and engaged personally
•    Impacts are disproportional
•    Events are escalating
•    Speed is quality or even survival
•    You are the center of media focus

The above dynamics work aggressively against traditional empirical management decision processes. Decisions must be made quickly with limited and often incorrect information. A crisis is not business as usual. A crisis is business as unusual. Crises have a short duration, but have consequences that can determine the viability of a business or organization for years to come. If you are explaining, you are losing.

Crises have impacts – for good and bad. Every crisis starts with a combination of opportunity and danger. Where the risk/crisis conundrum balances depends upon your initial critical decisions, your crisis communications, your monitoring of events, and your adjustments made to strategy and actions as events develop.  Your company’s reputation, brand, legacy, and profitability hang in the balance in a crisis.  Crises are personal. Every crisis is a human crisis. It is your company. It is your people. It is your brand. It is your reputation. It is your career. Doing the wrong thing or doing nothing can create a point of no return.

In a Crisis now? 770-643-1114

FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.




SchoolsBrochure2SCHOOL PREPAREDNESS - simplifying Preparedness

Every member of the school community wants to know that students, faculty and staff will be safe at your school. While most schools have thought about natural disasters, such as hurricanes, tornadoes and earthquakes, and human-induced threats, such as school violence and sexual abuse, new threats appear each year. With the rise in social media threats, like cyber bullying and sexting, as well as new forms of communicable illness, it is necessary that schools be continually updating their plans. Learn More: 


View Recorded Webinars with our School Partners Renweb, Tennessee Association of Independent Schools, and Georgia Independent Schools Association:



INSIGHTS PAPER: Arming Teachers Disarms Planning – Armed Teachers in Classroom – A Firestorm Insights Paper With Harry Rhulen, CEO




Firestorm® Announces Launch of Business Crisis-Risk™ Prevention & Performance Group

Jack Healey(Atlanta, Georgia) Firestorm Solutions, LLC, (Firestorm®) a leading provider of crisis management solutions and services, announced today the formation of the Firestorm Business Crisis-Risk™ Prevention & Performance Group. The newly formed practice group focuses on the operational, governance and human impacts that crises have upon a business. Using the Firestorm PREDICT.PLAN.PERFORM® process, the group has developed a unique, proprietary Business Crisis Predictive Diagnostic Model ™, which allows company leadership to understand and identify the underlying ‘crisis-risk’ factors imbedded in their businesses and to predict impending business crises before they arise...(Read full release)


New laws in Georgia  (House Bill 860 and House Bill 826) have expanded the presence of guns in everyday life in Georgia. Schools face mixed messages and unclear direction from these new laws.

The Georgia Independent School Association (GISA) and Firestorm® will hold an interactive webinar to address.  GISA invites all GISA members, Georgia schools and schools nationally to participate on this important topic impacting all of our schools. REGISTER

Firestorm Welcomes Newest Member to its Expert Council - Robert Benny

bennythumbRobert Benny is a recognized leader in the supply chain management field with a proven track record integrating IT systems with business processes and analyzing supply chain risks. He is currently the Associate Director of the Supply Chain Management Center at the McCombs School of Business at the University of Texas at Austin. His primary focus is developing industry based practicums for students, development of the McCombs Projects Labs where students will develop their skills in project management, analytical analysis and visualization and risk assessments.

His previous assignment was Director of Supply Chain Processes at AMD. He lead their Supply Chain Transformation program focusing on optimizing supply chain cost and minimizing risk in the supply chain. Factory performance analysis, location analysis and logistics were all part of this program.

Prior to that, he served as Director of Systems and Business Process Integration at Freescale / Motorola’s Semiconductor Group. There, he drove cost effective implementations of ERP, Advanced Planning, Logistics... Read his full bio her


Did you miss the "Speaking And Listening in a Crisis" webinar with Hootsuite, Dr. Karen Freberg and Major Kristin Saling? Sign up for the second session, "The Difference between Think and Know in Crisis Communication: Crises Can Turn Your World Upside Down". Participate in the Firestorm Crisis Communication Preference Model Research Project here. Please put "Q-sort" in the comments section of the form.

Latest Blogs

sink hole
Water Water Everywhere, But Not A Drop To Drink
Disaster Planning
Over the weekend, heavy rain and flash flooding consumed many parts of South Carolina. Stretching from Greenville to Charleston, two lives were taken due to the storms. Kimberly Jackson, 36, and Timothy Sullivan, 39, were both swept away after escaping their car in rising floodwaters Saturday night....
Continue Reading...
closed bank
From the Board Room to Bankruptcy – Business Crisis-Risk™ in the Board Room
Firestorm Management Team
Business Crisis-Risk™ in the Board Rooms just increased: If you’re an officer or board member of a financial institution you need to be aware, and take steps to prepare today. The Georgia Supreme Court has adopted the Business Judgment Rule with a very important nuance that requires officers and di...
Continue Reading...
Cali flooding
Mudslide Kills One, Leaves Thousands Stranded
Disaster Planning
Amid the drought and fires in Northern California, the Southern part of the state is experiencing quite a different string of weather. Torrential downpour over the first week of August caused mudslides to cover much of San Bernardino County and others. The storm released 3 ½ inches of rain on Forest...
Continue Reading...
TN armory 2
Security Policies Are Pretty Good As They Are – Two Recent Shootings Prove Otherwise
Workplace Violence
Workplace violence is violence or the threat of violence against workers. It can occur at or outside the workplace and can range from threats and verbal abuse to physical assaults and homicide. According to Firestorm President, Jim Satterfield, "today, parents trust that their children are safe at ...
Continue Reading...
W. Africa
932 Deaths By Ebola - Who is At Risk?
Communicable Illness
With the World Health Organization announcing Wednesday that 932 deaths had been reported or confirmed as a result of Ebola hemorrhagic fever, Saudi Arabia joined the list of countries with suspected cases. “This is the biggest and most complex Ebola outbreak in history,” Dr. Tom Frieden, director ...
Continue Reading...
Watson Tweet 1
Family Gets Kicked Off Flight After Father Tweets
Social Media
A father traveling with his two young daughters says he was kicked off a Southwest Airlines flight from Denver to Minneapolis-St. Paul because he posted a negative tweet about a gate agent, and wasn’t let back on the airplane until he agreed to delete the message from Twitter. For one Minneapolis m...
Continue Reading...
mycobacterium pic
Rare Bacteria Outbreak Hits South Carolina Hospital
Communicable Illness
The rare but troubling outbreak of bacterial infections in a Greenville, SC hospital is a symptom of yet another emerging disease. Mycobacterium abscessus is a rapidly growing mycobacteria (RGM), a distance relative of the bacteria that cause tuberculosis and leprosy. M. abscessus was first describe...
Continue Reading...

Newsletter Sign Up

newsletter signup
Firestorm believes that crisis preparedness is predicated on recognition of imminent threats. Our weekly newsletter is an invaluable tool that reports on current conditions and issues, and includes original commentary and analysis from our Expert Council, Senior Leadership, and Guest Contributors. Valuable, insightful commentary analysis each week - and it's FREE! Sign up to receive these critical alerts

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Crisis CalendarFirestorm Events

Firestorm presents a variety of topical webinars each month for the business community presented by leading experts in their fields.  Our Leadership Team and Expert Council present as Keynote Speakers, Program Presenters, and Panel Members at events across the country. Keep up to date and Join us!
View our Upcoming Events...


Read Our Latest Analysis

NewBookCoverFirestorm founders Harry Rhulen and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to address the need for crisis and disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs.

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Every Crisis is a Human Crisis

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Our Address:
1000 Holcomb Woods Parkway Suite 130
Roswell, GA USA 30076


FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

We are the Crisis Coach® (800) 321-2219

Meet Our Management Team