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In a Crisis now? Call us: 770-643-1114


“What should we do now?” “What should we say?”

How you answer the question “What should we do now?” can have far reaching implications for your company or organization.  Preparedness and Resiliency are key brand attributes for every company. Crises come as surprises. Control of events and message are lost. Impacts accelerate. Public scrutiny intensifies.

Are you ready? How do you know? Are you sure?

Most executives are trained to make decisions based upon information, data, and policy. In a crisis,
•    Information is generally wrong
•    Data is not available
•    Policies do not exist
•    Command & Control is lost
•    Brand & reputation are under attack
•    Leadership is involved and engaged personally
•    Impacts are disproportional
•    Events are escalating
•    Speed is quality or even survival
•    You are the center of media focus

The above dynamics work aggressively against traditional empirical management decision processes. Decisions must be made quickly with limited and often incorrect information. A crisis is not business as usual. A crisis is business as unusual. Crises have a short duration, but have consequences that can determine the viability of a business or organization for years to come. If you are explaining, you are losing.

Crises have impacts – for good and bad. Every crisis starts with a combination of opportunity and danger. Where the risk/crisis conundrum balances depends upon your initial critical decisions, your crisis communications, your monitoring of events, and your adjustments made to strategy and actions as events develop.  Your company’s reputation, brand, legacy, and profitability hang in the balance in a crisis.  Crises are personal. Every crisis is a human crisis. It is your company. It is your people. It is your brand. It is your reputation. It is your career. Doing the wrong thing or doing nothing can create a point of no return.

In a Crisis now? 770-643-1114

FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.




SchoolsBrochure2SCHOOL PREPAREDNESS - simplifying Preparedness

Every member of the school community wants to know that students, faculty and staff will be safe at your school. While most schools have thought about natural disasters, such as hurricanes, tornadoes and earthquakes, and human-induced threats, such as school violence and sexual abuse, new threats appear each year. With the rise in social media threats, like cyber bullying and sexting, as well as new forms of communicable illness, it is necessary that schools be continually updating their plans. Learn More: 


View Recorded Webinars with our School Partners Renweb, Tennessee Association of Independent Schools, and Georgia Independent Schools Association:



INSIGHTS PAPER: Arming Teachers Disarms Planning – Armed Teachers in Classroom – A Firestorm Insights Paper With Harry Rhulen, CEO




Firestorm® Announces Launch of Business Crisis-Risk™ Prevention & Performance Group

Jack Healey(Atlanta, Georgia) Firestorm Solutions, LLC, (Firestorm®) a leading provider of crisis management solutions and services, announced today the formation of the Firestorm Business Crisis-Risk™ Prevention & Performance Group. The newly formed practice group focuses on the operational, governance and human impacts that crises have upon a business. Using the Firestorm PREDICT.PLAN.PERFORM® process, the group has developed a unique, proprietary Business Crisis Predictive Diagnostic Model ™, which allows company leadership to understand and identify the underlying ‘crisis-risk’ factors imbedded in their businesses and to predict impending business crises before they arise...(Read full release)

Firestorm Welcomes Newest Member to its Expert Council - Dr. Kris Mohandie

Dr. Kris Mohandie ImageDr. Kris Mohandie is a clinical, police and forensic psychologist with over twenty-five years of experience in the assessment and management of violent behavior. He is Board Certified by the American Board of Professional Psychology (ABPP) in Police and Public Safety Psychology and also holds a diplomate from the Society for Police and Criminal Psychology.

He has worked in field responses and case investigations for local, state and federal law enforcement organizations including LAPD’s Threat Management Unit, SWAT/Crisis Negotiation Team and the FBI’s Behavioral Analysis Program. He regularly consults on workplace violence, extreme violence, college and university and K-12 school violence, stalking and threat cases in the private and public sector through his company, Operational Consulting International, Inc. His book, School Violence Threat Management came out in 2000 and is now in its second printing.

Dr. Mohandie regularly trains and consults to schools and universities throughout North America after developing... Read his full bio

Latest Blogs

business continuity
Business Continuity: Not Just for Big Companies
Business Continuity
During a recent seminar, a participant raised a question that incited a great deal of discussion. An owner of a small start-up business asked - "How large does a company have to be to have a Business Continuity Plan?" This very simple question quickly turned into a complex discussion. It migrated a...
Continue Reading...
UPS Shooting
A Close Look At Workplace Violence in Alabama
Workplace Violence
Two men were fatally shot in the office warehouse of the UPS customer service center in Birmingham, AL. UPS released the following statement: "UPS sends our condolences to the families of these three individuals. They have asked for privacy during this difficult time. The safety and well-being of o...
Continue Reading...
Hurricane Hugo 25 Year Anniversary: Infographic
Disaster Planning
Sunday, September 21, 2014 marked the 25 year anniversary of Hurricane Hugo's landfall in Charleston, South Carolina. This infograph details the damages caused to the economy and various industries. Read the full article about recovery after Hugo with before and after photos here. Related article...
OSHA Tightens Regulations - What You Need to Know
Workplace Safety
Effective January 1, 2015, the Occupational Safety and Health Administration (OSHA) will implement new injury and illness reporting requirements and record-keeping exemptions. The organization announced a final rule containing two amendments to the regulations on September 11, 2014. On September 11...
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Battery Park
Hurricane Hugo: 25 Years of Recovery
Disaster Planning
September 21, 1989: A day etched in the minds of every South Carolinian. A day that, in just a few short hours, would see the destruction of historic landmarks, beloved beaches and communities. Out at sea, the winds of Hurricane Hugo roared at 160 mph. At that time, Hugo was classified as a categor...
Continue Reading...
Firestorm Message to Media at VA Tech
Crisis Communication Musts - the 4 Essentials
Crisis Communication
Effective media communications is a crucial element in emergency/crisis management and should assume a central role in disaster preparedness. 4 Essentials Proper communications establishes public confidence in the ability of an organization to deal with a crisis and to bring about a satisfactory c...
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The Book
Are You Guilty of Using Disaster Denial Excuses?
Disaster Planning
September is National Preparedness Month. Are you prepared if disaster strikes? The introduction of Disaster Ready People for a Disaster Ready America reveals four excuses people use for why they're not prepared during a crisis.  What, Me Worry? There is no dependence that can be sure,but a ...
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Newsletter Sign Up

newsletter signup
Firestorm believes that crisis preparedness is predicated on recognition of imminent threats. Our weekly newsletter is an invaluable tool that reports on current conditions and issues, and includes original commentary and analysis from our Expert Council, Senior Leadership, and Guest Contributors. Valuable, insightful commentary analysis each week - and it's FREE! Sign up to receive these critical alerts

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Crisis CalendarFirestorm Events

Firestorm presents a variety of topical webinars each month for the business community presented by leading experts in their fields.  Our Leadership Team and Expert Council present as Keynote Speakers, Program Presenters, and Panel Members at events across the country. Keep up to date and Join us!
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Read Our Latest Analysis

NewBookCoverFirestorm founders Harry Rhulen and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to address the need for crisis and disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs.

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(800) 321-2219

Every Crisis is a Human Crisis

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"Firestorm Transforms Crisis


into Value"


Our Address:
1000 Holcomb Woods Parkway Suite 130
Roswell, GA USA 30076


FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

We are the Crisis Coach® (800) 321-2219

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