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Predict a Crisis

The most important thing you can do is to plan for crisis. Read more...

Plan for Crisis

How you perform in crisis could mean the difference between your business surviving or not. Read more...

Perform in Crisis

SchoolsBrochure2SCHOOL PREPAREDNESS - simplifying Preparedness

Every member of the school community wants to know that students, faculty and staff will be safe at your school. While most schools have thought about natural disasters, such as hurricanes, tornadoes and earthquakes, and human-induced threats, such as school violence and sexual abuse, new threats appear each year. With the rise in social media threats, like cyber bullying and sexting, as well as new forms of communicable illness, it is necessary that schools be continually updating their plans. Learn More: 


View Recorded Webinars with our School Partners Renweb, Tennessee Association of Independent Schools, and Georgia Independent Schools Association:

GunsinSchoolsREAD AND DOWNLOAD OUR LATEST INSIGHTS PAPER: Arming Teachers Disarms Planning – Armed Teachers in Classroom – A Firestorm Insights Paper With Harry Rhulen, CEO

Firestorm Welcomes Newest Crisis Authorities to its Expert Council

Please meet:

Karen Freberg, Ph.D.

Karen FrebergthumbKaren Freberg is an assistant professor in Strategic Communications at the University of Louisville and also is an Adjunct Faculty member for West Virginia University in the Integrated Marketing Communications (IMC) Graduate Online program. In addition to this teaching experience, Freberg has presented at several U.S. and international research conferences, including ones in the Netherlands, Australia, Brazil, Greece, Italy, Spain, Slovenia, Turkey and China.

Freberg’s research has been published in several book chapters and in academic journals such as Public Relations Review, Teaching Public Relations, Journal of Contingencies & Crisis Management, Journal of Strategic Security, Media Psychology Review, and Health Communication. She also serves on the editorial board for Psychology for Popular Media Culture and Case Studies in Strategic Communication (CSSC). Freberg also worked for Total Media in Cape Town, South Africa during the summer of 2007 with clients in the fashion and consumer industry. Read her full Bio and publications for Firestorm

 Major Kristin Saling

KSALINGthumbKristin Saling is a strategic analyst in the Strategic Assessment Division, Resources and Assessment Directorate, U.S. Pacific Command (USPACOM). She is responsible for providing detailed analysis and environmental assessments relating to regional campaign level effects in the USPACOM area of responsibility.

Prior to her service at USPACOM, she served as an assistant professor in the Department of Systems Engineering at the United States Military Academy (USMA) at West Point, where she spent two years teaching and researching stochastic processes, deterministic models, system dynamics, and quantitative value modeling. In addition to her teaching experience, MAJ Saling has presented at over 20 U.S. and international research conferences, and has published her work in varied academic journals such as Systems Engineering, the Journal of Contingencies and Crisis Management, the Journal of Strategic Security, and Public Relations Review. Read her full Bio and publications for Firestorm

Latest Blogs

What Comes First: The Training Or The Monitoring? Tackling The Issue Of Monitoring Employee Social Media Use
Social Media
DOWNLOAD AND READ THE FULL INSIGHTS PAPER: The Right and Responsibility of Social Media Monitoring Across the world, nearly one in four people have a social media account. This could be Facebook, Twitter, Instagram, Google+, Tumblr…the list continues. According to eMarketer, the number of social ne...
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EPA tweet
The EPA Is A Kim Kardashian Fan - According To Twitter
Social Media
The United States Environmental Protection Agency’s (EPA) mission is to protect human health and the environment. Their EPA Water Twitter account, however, didn’t portray that mission Monday night. “I’m now a C-List celebrity in Kim Kardashian: Hollywood. Come join me and become famous too by playi...
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Approaching storm
This May Make You Think Twice Before Dancing In The Rain
Disaster Planning
In the photo below, there are people standing on a beach as an ominous storm approaches.The question is, “Why aren’t they getting out of the way of the storm?” In a similar vein, on July 11th, two Firestorm Principals, Rob and Jennifer Freedman, were driving through Rocky Mountain National Park (RMN...
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Your Local Rotary Can Help Your School
The Firestorm® Leadership team is composed of some of the most knowledgeable individuals in the country on the topic of school and workplace violence, forensic and clinical psychology, threat assessment, security, safety and trauma. Members of the Firestorm Leadership Team are actively involved forg...
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Business Crisis
Nine Reasons to Measure Company Readiness
Disaster Planning
  If you don’t measure your readiness… how will you be able to manage it? Business continuity programs must be built using a best practices approach to preparedness, disaster management, emergency management and business continuity. This approach should be based on -and aligned with- recogniz...
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Hurricane Charley
Are You Complacent About Hurricane Preparedness?
Disaster Planning
Until two months ago I had lived in Ohio for the entirety of my life. Growing up, I was taught about preparing for the tornadoes and snow storms that regularly hit the Midwest. For as long as I can remember when a bad storm would hit my hometown, my family and I would go under the basement stairs. E...
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Social Media – Transforming How the Nation Responds to Terrorist Attacks. Are We Ready?
Social Media
On Tuesday July 8, the House passed legislation to establish Department of Homeland Security (DHS) standards for emergency responses on social media during terrorist attacks. The bill passed 375 to 19 and is intended to create a group within DHS to provide guidance on how social media will be used i...
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Newsletter Sign Up

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Firestorm believes that crisis preparedness is predicated on recognition of imminent threats. Our weekly newsletter is an invaluable tool that reports on current conditions and issues, and includes original commentary and analysis from our Expert Council, Senior Leadership, and Guest Contributors. Valuable, insightful commentary analysis each week - and it's FREE! Sign up to receive these critical alerts

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Crisis CalendarFirestorm Events

Firestorm presents a variety of topical webinars each month for the business community presented by leading experts in their fields.  Our Leadership Team and Expert Council present as Keynote Speakers, Program Presenters, and Panel Members at events across the country. Keep up to date and Join us!
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Read Our Latest Analysis

NewBookCoverFirestorm founders Harry Rhulen and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to address the need for crisis and disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs.

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FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

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