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In a Crisis now? Call us: 770-643-1114


“What should we do now?” “What should we say?”

How you answer the question “What should we do now?” can have far reaching implications for your company or organization.  Preparedness and Resiliency are key brand attributes for every company. Crises come as surprises. Control of events and message are lost. Impacts accelerate. Public scrutiny intensifies.

Are you ready? How do you know? Are you sure?

Most executives are trained to make decisions based upon information, data, and policy. In a crisis,
•    Information is generally wrong
•    Data is not available
•    Policies do not exist
•    Command & Control is lost
•    Brand & reputation are under attack
•    Leadership is involved and engaged personally
•    Impacts are disproportional
•    Events are escalating
•    Speed is quality or even survival
•    You are the center of media focus

The above dynamics work aggressively against traditional empirical management decision processes. Decisions must be made quickly with limited and often incorrect information. A crisis is not business as usual. A crisis is business as unusual. Crises have a short duration, but have consequences that can determine the viability of a business or organization for years to come. If you are explaining, you are losing.

Crises have impacts – for good and bad. Every crisis starts with a combination of opportunity and danger. Where the risk/crisis conundrum balances depends upon your initial critical decisions, your crisis communications, your monitoring of events, and your adjustments made to strategy and actions as events develop.  Your company’s reputation, brand, legacy, and profitability hang in the balance in a crisis.  Crises are personal. Every crisis is a human crisis. It is your company. It is your people. It is your brand. It is your reputation. It is your career. Doing the wrong thing or doing nothing can create a point of no return.

In a Crisis now? 770-643-1114

FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

BSH13Advanced Learning Center Firestorm Ebola Factsheet 2014

SchoolsBrochure2SCHOOL PREPAREDNESS - simplifying Preparedness

Every member of the school community wants to know that students, faculty and staff will be safe at your school. While most schools have thought about natural disasters, such as hurricanes, tornadoes and earthquakes, and human-induced threats, such as school violence and sexual abuse, new threats appear each year. With the rise in social media threats, like cyber bullying and sexting, as well as new forms of communicable illness, it is necessary that schools be continually updating their plans. Learn More: 


View Recorded Webinars with our School Partners Renweb, Tennessee Association of Independent Schools, and Georgia Independent Schools Association:



INSIGHTS PAPER: Arming Teachers Disarms Planning – Armed Teachers in Classroom – A Firestorm Insights Paper With Harry Rhulen, CEO




 Download the Firestorm Ebola Factsheet  |  Download the Firestorm Enterovirus Factsheet

Harry Rhulen CEOThe United States of America – The Ebola Magnet - a Firestorm Opinion Piece by Harry Rhulen

Our success in medical response has turned the United States of America into an Ebola magnet. Anyone with the means who has been exposed to the virus will attempt to get here. Treatment in African countries is unavailable and in most cases mediocre at best. As we saw in the recent case ...Read the full article...


View the recorded EMERGENCY SESSION -Why Should Your Company Care About Communicable Illness Today?

Featuring Dr. Steve Cunnion and Dr. Don Donahue: Join us as crisis expert Jim Satterfield, President of Firestorm, and his special guests Dr. Don Donahue, Executive Director of the Center for Health Policy & Preparedness and Advisory Member to the American Academy of Disaster Medicine, and Dr. Steve Cunnion, the first to identify SARS in the Western world and Medical Director of the Center for Health Policy & Preparedness, discuss current threats in this session – from Ebola exposure to cases of Enterovirus 68 and TB, and their effects on businesses nationwide. VIEW THE RECORDED SESSION

Firestorm® New Infographic Detailing - FBI Report of Active Shooters

ActiveShootersinfographRecently, the Federal Bureau of Investigation released a study on active shooter incidents in the United States between 2000 and 2013. Firestorm created an infograph detailing the information presented in the report. View the Part 1 infograph Here. View Part 2 Here

In 2013, the President signed into law the Investigative Assistance for Violent Crimes Act of 2012, which granted the attorney general the authority to assist in the investigation of “violent acts and shootings occurring in a place of public use” and in the investigation of “mass killings and attempted mass killings at the ...view the full FBI Active Shooter Report.

 Download the Firestorm Ebola Factsheet  |  Download the Firestorm Enterovirus Factsheet

Latest Blogs

Resilience – What Is It, Anyway?
Crisis Communication
One of the blessings – and curses – of working in resilience is that you have to attend a lot of meetings – a LOT of meetings. Too often, you’ll think you’re making real progress on dealing with an issue when the meeting will get sidetracked (or highjacked) when someone blurts out, “Well, what is re...
Continue Reading...
Safety check
Safety Check - The Facebook Feature You Need To Like
Social Media
Predict.Plan.Perform.®, it's nice to see others using our methodology. Predicting threats and crises, planning for how to deal with a crisis and lastly, performing as flawlessly as possible during and after a crisis. It's what we do here at Firestorm. When we see others following our steps, it ensu...
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madware 2
Beware of the Madware - Android Users Could be at Risk
Data Security
There is a recent post that discusses a new problem for people with Android-based mobile devices – madware. Madware is the aggressive pushing of ads to mobile devices (note: this is currently specific to the Android operating system, but that doesn’t mean that it won’t become a problem for iOS user...
Continue Reading...
Alisa Agozzino 1
Dusting off the Crisis Communication Plan in the Wake of Social Media
Crisis Communication
Dr. Alisa Agozzino is an assistant professor of public relations at Ohio Northern University. Dr. Agozzino's main research interest lies in social media tools within the public relations field. Her current research agenda examines how social media impacts different industries. From nonprofit, to adm...
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Anthony S Mangeri
Public Health Sectors Need Teamwork to Address Ebola Concerns
Communicable Illness
This week's guest contributor Anthony S. Mangeri, MPA, CPM, CEM shares an article first published in In Public Safety. Mangeri has more than 30 years of experience in emergency management and public safety service. Currently, he is the Director of Strategic Relations for Fire Services and Emergency ...
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Yelp or Yikes - How a Restaurant Review App is Getting the Attention of the CDC
Communicable Illness
If you’re a foodie like me you love to go online to check out the latest and greatest eatery, especially when you are exploring an unfamiliar neighborhood. You may use a host of different apps on your phone like Open Table, Urban Spoon or Yelp to check out reviews, make reservations or get direction...
Continue Reading...
The Law of Conservation of Community Momentum
Disaster Planning
”Disasters accelerate existing trends.” – Mayor Joe Riley (Charleston, SC) ”Every body persists in its state of being at rest or of moving uniformly straight forward, except insofar as it is compelled to change its state by force impressed.” – Isaac Newton (translated from the Latin in wikipedia)...

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Firestorm believes that crisis preparedness is predicated on recognition of imminent threats. Our weekly newsletter is an invaluable tool that reports on current conditions and issues, and includes original commentary and analysis from our Expert Council, Senior Leadership, and Guest Contributors. Valuable, insightful commentary analysis each week - and it's FREE! Sign up to receive these critical alerts

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Crisis CalendarFirestorm Events

Firestorm presents a variety of topical webinars each month for the business community presented by leading experts in their fields.  Our Leadership Team and Expert Council present as Keynote Speakers, Program Presenters, and Panel Members at events across the country. Keep up to date and Join us!
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Read Our Latest Analysis

NewBookCoverFirestorm founders Harry Rhulen and Jim Satterfield wrote Disaster Ready People for a Disaster Ready America specifically to address the need for crisis and disaster preparedness at home, and the book has become a cornerstone of many personal and corporate preparedness programs.

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Every Crisis is a Human Crisis

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Roswell, GA USA 30076


FIRESTORM® transforms crisis into value.  The FIRESTORM PREDICT.PLAN.PERFORM.® methodology combines C-Suite level consulting, dynamic software solutions, and proven crisis management expertise to empower clients to create resilient organizations. FIRESTORM is a nationally recognized leader in Crisis Management, Continuity Planning, Critical Decision Support, Crisis Response, Crisis Communications, Crisis Public Relations, and Consequence Management.

We are the Crisis Coach® (800) 321-2219

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